Founded in 2001 at the turn of the century, Look China is a U.S.-registered non-profit media organization. Look China was founded by a group of overseas Chinese volunteers who are passionate about traditional Chinese culture. From the very beginning, Look China set out its mission: 1. to present uncensored, unfiltered and true news information; 2. to promote traditional Chinese culture and uphold universal values; 3. to build a bridge between Eastern and Western culture and life.