Influencers & Amazon 2024
We surveyed over 1,200 American consumers to learn about their Amazon purchasing behavior and how much influencers impact their purchasing decisions.
KEY INSIGHTS FOR BRANDS
- 55% of social media users have made influencer-inspired purchases on Amazon.
- 80% of social media users say they are Amazon Prime members.
- 59% of social media users say they have purchased a product after seeing it being used by an influencer.
REPORT PREVIEW
