Blog

IZEAFest Inside Info

June 26, 2009December 17th, 2021
Next Post

You May Also Like

woman influencer reviewing oat and health products for her social media Blog Why CPG Brands Need Creators to Win the Value Equation

Why CPG Brands Need Creators to Win the Value Equation

In 2026, the Household Goods CPG category is facing a crisis of loyalty. As private labels reach parity in perceived efficacy and loyalty apps prioritize…
John Francis
John FrancisMarch 30, 2026
woman watching social post about which product to buy in grocery store Blog The 20% Rule: The Creator Blueprint for Driving CPG Retail Lift

The 20% Rule: The Creator Blueprint for Driving CPG Retail Lift

How do you systemize authenticity? To compete with the agility of challenger brands and the scale of private labels in the Creator Economy, legacy Household…
John Francis
John FrancisMarch 30, 2026
Woman reviewing a product for her social feed Blog The Emotional Payoff: How Influencers Turn the Joy of Cleaning into a Commerce Engine

The Emotional Payoff: How Influencers Turn the Joy of Cleaning into a Commerce Engine

In the CPG Household Goods world, the consumer's relationship with cleaning has fundamentally shifted. It is no longer just a functional chore meant to kill…
John Francis
John FrancisMarch 30, 2026
Share