On July 30, 2020, NASA launched a rocket carrying Perseverance, the Mars 2020 space rover. Perseverance, nicknamed Percy, finally landed on Feb 18, 2021, seven months after its launch. Percy’s mission is to explore the Jezero crater on the Red Planet. Scientists think Jezero was once a deep lake billion of years ago and believe this means Mars was once habitable. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for NASA as everyone celebrates the successful landing.
Also trending this week on BrandGraph were brands like Falls Guys and the Savage X Fenty. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of February 15, 2021
- Fall Guys
- Indianapolis Colts
- Savage X Fenty
- 101 Dalmatians
Across the country, people are celebrating NASA’s Mars rover landing. Krispy Kreme even offered limited edition Red Planet-themed donuts in honor of the touchdown. Scientists are now another step closer to understanding the mysterious makeup of Mars. Shortly after landing on Mars, NASA received images of the planet taken by the rover’s engineering cameras. NASA trended on social media and BrandGraph after people shared their reactions to the pictures. Some social media uses are even expressing hopes for a Martian alien appearance. However, that is very unlikely.
Top Content for NASA
The popular video game Fall Guys trended on social media over the week. After announcing, Fall Guys will be available on the Nintendo Switch, XboxOne, and Xbox Series X/S. The knock-out battle royal game has only been on Microsoft Windows and PlayStation4/5. Fall Guys became an instant hit after debuting on Aug 4, 2020. Gamers are ecstatic that the video game is finally going to be available on different consoles. Fall Guys releases for the Xbox One, Xbox Series X/S, and Nintendo Switch in Summer 2021.
Top Content for Fall Guys
Quarterback Carson Wentz has been traded to the Indianapolis Colts from the Philadelphia Eagles. Wentz confirmed his departure from the Eagles on Instagram. He thanked the City of Philadelphia and his teammates for an amazing five seasons. The Colts trend on social media as football fans react to the trade. Wentz broke many records as an Eagle and became the first NFL quarterback to throw for more than 4,000 yards with no wide receiver over 500 yards. Eagle fans were surprised by the trade and shared their good wishes to Wentz on social media.
Top Content for the Indianapolis Colts
Savage X Fenty was trending on social media this past week. According to Forbes, the lingerie brand is worth over $1 billion. The singer-turned-businesswoman Rihanna founded the line in 2018 and it clearly became a huge success. Savage X Fenty is known for being inclusive of all gender identities and body types. It also features celebrity brand ambassadors Lizzo, Miguel, and Megan Thee Stallion. Fans of Savage X Fenty and Rihanna are celebrating the brand’s milestone on social media.
Top Content for Savage X Fenty
Also trending this week on BrandGraph was 101 Dalmatians. The Disney classic trended on social media after the trailer for Cruella dropped. Cruella is the origin story of villain Cruella de Vil. The film stars Emma Stone, Emma Thompson, and Dev Patel. The trailer was met with mixed reactions; some are excited about the new movie. Others feel it is inappropriate that an animal-abusive villain is supposed to represent female empowerment. Cruella premieres on May 28, 2021.
Top Content for 101 Dalmatians
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo