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During the last week of January, the stock for GameStop surged out of nowhere. GameStop trended across social media platforms as people trying to figure out why so many traders recently invested in the company. It turns out, this was not a random event. After GameStop stock’s peaked, it was discovered that users of the subreddit WallStreetBets played a major role in the short squeeze. BrandGraph, IZEA’s social intelligence platform, recorded a serious spike in social media content and engagement for GameStop in response to the unprecedented stock market surge.

Also trending this week on BrandGraph were brands like The Little Things and the Houston Texans. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:

Trending Brands for the Week of January 25, 2021

  1. GameStop
  2. Raya and the Last Dragon
  3. The Little Things
  4. Houston Texans
  5. Justice Leauge

GameStop trends on social media and BrandGraph as the companies stock performance sparks unique financial discussions. On Jan 28, 2021, Robinhood an electronic trading platform, halted purchases of GameStop, AMC Theaters, and other volatile stocks from its platform. Traders were outraged by this, several even filed class-action lawsuits against Robinhood. Celebrities and billionaires also spoke out against Robinhood for blocking GME trades. Eventually, GameStop’s stock value declined. But it is clear that this unprecedented short squeeze will have a lasting impression on the investment community.

GameStop BrandGraph Trend

Top Content for GameStop

On Jan 26, 2021, the official trailer for Disney’s Raya and the Last Dragon was released. Back in Aug 2019, Disney officially announced the movie during that year’s D23 Expo. Raya and the Last Dragon is breaking boundaries by being the first Disney animated film to be led by a Southeast Asian actress. The film is inspired by Southeast Asian cultures and will feature an almost-entirely Asian American cast. Raya and the Last Dragon trends on social media as people express their excitement for Disney’s leap for Asian representation. The movie is set to release in theaters on March 5, 2021. And if you’re not interested in going to the theatre, you watch Raya and the Last Dragon on Disney+ with Premier Access.

Raya and the Last Dragon BrandGraph Trend

Top Content for Raya and the Last Dragon

On Jan 23, 2021, it was announced that the Detroit Lions and Matthew Stafford have mutually agreed to part ways. The Detroit Lions trend on social media as fans react to the news. For some, the trade came as a surprise since Stafford has spent his entire NFL career with the Lions. Stafford was first drafted by the Lions as their first overall pick in the 2009 NFL Draft. Back in 2017, Stafford signed a $135M extension with the Lions, making him the highest-paid player in NFL history at the time. Lions fans are sad to see Stafford go since he has been a team staple for 10 years.

The Little Things BrandGraph Trend

Top Content for The Little Things

On Jan 28, 2021, reports were made that quarterback Deshaun Watson requested a trade from the Houston Texans. According to league sources, Watson requested to leave the organization weeks ago. The reports also suggest that even the new head coach for the Texans can’t change Watson’s from wanting to leave. Watson has spent his entire NFL career with the Texans since being drafted by them in the 2017 NFL Draft. The Texans trends on social media as football fans react to the news and make trade suggestions for Watson.

Houston Texans BrandGraph Trend

Top Content for the Houston Texans

The Justice League is also trending on social media. Director Zach Snyder confirmed the director’s cut of the 2017 film will release on Mar 18, 2021. After the original Justice League came out in 2017 fans and critics were extremely disappointed. Snyder did not participate in post-production to mourn the death of his daughter. Causing Joss Whedon, who was hired to lighten up Snyder’s plot, to lead post-production. After a strong push from DCEU fans, Warner Bros. agreed to actually share the original cut of Justice League. Zack Snyder’s Justice League will finally be available on HBO Max after $70M worth of visual effects, editing, and reshoots.

Justice League BrandGraph Trend

Top Content for Justice League

BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.

Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo