On Dec 25, 2020, Pixar’s highly anticipated film Soul premiered on Disney+. Due to the COVID-19 pandemic, Soul became Pixar’s first feature-length film to not have a wide theatrical release. Soul is also the first Pixar movie to have a black lead. The film’s star-studded cast features the voices of Jamie Foxx, Tina Fey, and Graham Norton. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Soul as people share their reactions to the beautiful animation and story featured in the movie.

Also trending this week on BrandGraph were brands like Ratatouille and the San Antonio Spurs. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:

Trending Brands for the Week of December 28, 2020

  1. Soul
  2. Ratatouille
  3. San Antonio Spurs
  4. Bernie Sanders
  5. San Diego Padres

Pixar’s Soul is trending on social media and BrandGraph after receiving strong positive feedback. People across social media platforms are praising Pixar for their remarkably detailed animations. Many were especially impressed by the film’s beautiful music and the depiction of black characters. According to critics, Soul showcased the black community as a casual celebration of everyday Blackness. Despite Soul’s overall positive reception, some felt a little lost by the great-beyond portion of the story. Soul is available on Disney+ so long as you have a subscription; a premium charge is not necessary.


Top Content for Soul

Ratatouille (2007), another Pixar feature film, is trending on social media. Early into the COVID-19 pandemic and initial quarantine, a TikTok meme inspired by Pixar’s Ratatouille went viral. Eventually, TikTok users started to create their own unique Broadway-style songs in tribute to Remy (the rat) and other characters from the Pixar film. The meme became a viral sensation on TikTok, and out of it Ratatouille the Musical was bornOn Jan 1, 2021, Seaview Productions presented a Ratatouillebenefit concert for the Actors Fund of America. The concert featured Broadway stars Titus Burgess, Ashley Park, and André De Shields. And raised over $1.8 million for The Actor’s Fund.


Top Content for Ratatouille

The San Antonio Spurs trended on social media as basketball fans reacted to NBA history being made. On Dec 30, 2020, Becky Hammon became the first female acting head coach in NBA history. Hammon, who was hired by the San Antonio Spurs as an assistant coach in 2014, is the first full-time female coach in any of the four major US professional leagues. On Dec 30, the Spurs’ head coach, Gregg Popovich was ejected during their game against the Los Angeles Laker. In his absence, Hammon stepped in as head coach for the game and made history as the first woman to lead a team in the 74 years of the league.


Top Content for the San Antonio Spurs

Vermont Senator and former presidential candidate Bernie Sanders is trending on social media and BrandGraph. Senator Sanders has been extremely vocal about providing American Citizens ample economic relief from the COVID pandemic. He trends on social media as his supporters back him in pressuring Senate Majority Leader Mitch McConnell to approve a $2,000 stimulus check. The original $900 billion stimulus package included $600 checks for Americans. However, President Trump tweeted that $2,000 is the more appropriate amount and urged Congress to make adjustments. Senator Saunders continues to call out Senator McConnell over his disapproval for a stimulus increase.


Top Content for Bernie Sanders

On Dec 29, 2020, the San Diego Padres traded their pitcher Zach Davies to the Chicago Cubs in exchange for Yu Darvish, Victor Caratini, and four prospects. The Padres trend on social media as baseball lovers react to the trade. Padres fans are ecstatic about the trade and believe their team is going to be stronger than ever. Cubs fans on the other hand are disappointed to lose team staples Darvish and Caratini.


Top Content for the San Diego Padres

BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.

Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo