Bitcoin, the largest cryptocurrency in the world, is now worth over $20,000. On Dec 16, 2020, Bitcoin reached the mega milestone of hitting $20k. This accomplishment is well received by traders who worried the cryptocurrency wouldn’t recover after dropping to $16k. Bitcoin is now trending across social media platforms as the worth of the currency continues to rise. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for Bitcoin as cryptocurrency traders celebrate the monumental achievement for the pioneer of cryptocurrencies.
Also trending this week on BrandGraph were brands like Moderna and the Milwaukee Bucks. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:
Trending Brands for the Week of December 14, 2020
- Bitcoin
- Moderna
- Milwaukee Bucks
- Joe Biden
- Die Hard
Bitcoin is the top cryptocurrency in the industry. It is also credited as being the pioneer of cryptocurrencies. Bitcoin has over a million unique users who use the platform as an investment device and as a way to make transactions. Users of the blockchain network are ecstatic that their long time investment is paying off. Bitcoin is trending on BrandGraph and social media platforms as its stock surpasses $20k. It is now the most expensive digital currency globally, with Ethereum trailing way behind at just over $600.
Top Content for Bitcoin
Biotechnology Moderna company is also trending on BrandGraph and social media after its COVID-19 vaccine was approved by the Federal Food and Drug Administration (FDA). On Dec 18, 2020, the FDA issued an emergency use authorization for Moderna’s vaccine. The authorization allows the vaccine to be distributed in the U.S to individuals 18 years of age and older. Moderna is now the second company to have its vaccine approved by the FDA, following Pfizer that received approval on Dec 11, 2020. American citizens have already begun receiving their COVID-19 vaccines. These vaccines are a welcomed effort to minimize the pandemic that has taken over a million lives worldwide.
Top Content for Moderna
BrandGraph also recorded a spike in social media content and engagement for the Milwaukee Bucks. On Dec 15, 2020 power forward Giannis Antetokounmpo re-signed with the Bucks. Antetokounmpo, a two-time NBA Most Valuable Player, signed a five-year extension with the Bucks worth $228M. Antetokounmpo was selected 15th overall by the Bucks at the 2013 NBA draft and has been with the organization ever since. Bucks fans are ecstatic about the deal and hope to see an NBA championship in the future with the help of Antetokounmpo.
Top Content for the Milwaukee Bucks
The Biden administration trends on social media and BrandGraph after the Electoral College official elected Joe Biden as the President of United States. Initial attempts made by the Trump administration to prevent votes from swing/battleground states from counting were unsuccessful. And on Dec 14, 2020, the Electoral College gathered to cast their official ballots for president. Even though Joe Biden won 306 Electoral College votes, President Trump is still refusing to concede. Following Biden’s official win Republican Senate Majority Leader and Trump ally Mitch McConnell made an unexpected announcement congratulating Biden and Kamala Harris on their victory.
Top Content for Joe Biden
Every Holiday season, friends and families gather together to watch their favorite Christmas movies. Most of these movies focus on someone re-discovering the joys of Christmas. While others explore someone helping Santa save the day. Unlike those films, Die Hard’s plot doesn’t exactly focus on saving Christmas. But it still manages to be a Christmas classic. The 1988 film starring Bruce Willis, Die Hard, is considered the best action film ever made. And over time it’s been argued to be one of the best Christmas movies ever made. Die Hard trends on social media as people make their case for the movie’s place in the (metaphorical) Christmas movie hall-of-fame.
Top Content for Die Hard
BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.
Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo
