The Tampa Bay Lightning trend on social media after clutching their second Stanley Cup in two decades. BrandGraph, IZEA’s social intelligence platform, recorded a spike in social media content and engagement for the Lightning after the historic win. The Lightning defeated the Dallas Stars in a tense matchup with a 2-0 score. Fans are taking to Instagram and Twitter to celebrate the Lightning’s remarkable performance this season.

HBO Max, Peter Pan, and more also trended this week on BrandGraph. The social intelligence platform tracks and records the performances of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week:

Trending Brands for the Week of September 22, 2020

  1. Tampa Bay Lightning (@tblightning)
  2. HBO Max (@HBOMax)
  3. Marvel Studios (@marvel)
  4. Disney’s Peter Pan (@PeterPan)
  5. Aulani Resort (@disneyaulani)

This NHL season was unique from others due to the Covid-19 pandemic. Teams competed against each other in the NHL “bubble” where their movements were restricted in hubs: Edmonton and Toronto. NHL teams also had to play in audience-less stadiums for the first time. At the beginning of the season, no one would have predicted the Tampa Bay Lightning would defeat the NY Islanders in Eastern Conference Finals. And they definitely did not anticipate that the Lightning would secure the Stanley Cup. Fans are taking to social media to express their shock and excitement at the underdog’s monumental win.

tampa bay lightning brandgraph trend

Top Content for Tampa Bay Lightning

HBO Max also trends this week on social media after ordering a Suicide Squad spinoff. The spinoff titled “Peacemaker” will star John Cena as the titled superhero. Cena is also staring as Peacemaker in the upcoming Suicide Squad (2021) sequel. James Gunn who is directing the latest Suicide Squad sequel is also attached to the show as a writer and executive producer. The eight-episode series is set to air on HBO Max in August 2021.

hbo max brandgraph trend

Top Content for HBO Max

Marvel trends on BrandGraph after dropping the trailer for their Disney+ miniseries WandaVision. The trailer features some amazing costume work and editing but does not exactly tell us what to expect. Marvel Studios is also reportedly developing a Nick Fury series with Samual L. Jackson set to reprise his role as the no-nonsense head of S.H.E.I.L.D. Marvel fans are posting about their excitement for these new releases.

marvel studios brandgraph trend

Top Content for Marvel Studios

Also trending this week is Disney’s Peter Pan they develop another live-action adaption of J.M. Barrie’s classic. On Sep 25, Grown-ish star Yara Shahidi announced she was cast as Tinker Bell in Peter Pan and Wendy on Instagram. Making Shahidi the first black Tinker Bell. The news was met with enthusiasm over a push for representation in films that have traditionally featured an all-white cast.

disney's peter pan brandgraph trend

Top Content for Disney’s Peter Pan

Aulani, A Disney Resort & Spa trends on social media after announcing plans to re-open. The Hawaiian resort closed due to the COVID-19 pandemic and raising concerns over the health of guests. The phased re-opening of Aulani will start Nov 1, 2020. According to Aulani’s website rooms, experiences, restaurants, amenities, and other offerings may be modified or unavailable. People are who are desperate for a vacation are sharing their excitement across social media at the idea of a tropical getaway with lots of sun and Piña coladas

Aulani brandgraph trend

Top Content for Aulani Resort

BrandGraph Trends is designed to help marketers identify, compare, and contrast momentum among brands, topics, and concepts in social media. Powered by IZEA’s proprietary content classification engine, BrandGraph Trends allows marketers to benchmark any keyword against a brand or groups of brands in a general industry or specific category.

Those interested in learning more about BrandGraph Trends can request a product demonstration at izea.com/brandgraph/get-a-demo

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