IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it will be launching an influencer marketing campaign in partnership with Doe-Anderson, headquartered in Louisville, Ky. to drive awareness and education about the benefits of wearing a mask to reduce the spread of COVID-19 for the Commonwealth of Kentucky.
“We are proud to partner with the Commonwealth of Kentucky to help combat misconceptions about masks and assist in reducing the spread of COVID-19,” said Ted Murphy, Founder and CEO of IZEA. “The proper use of masks has been shown to have a material impact on reducing the spread of the virus, and our company is in complete support of the state’s efforts to better inform and educate their citizens. We are looking forward to launching this campaign and utilizing the voice of influential Kentucky residents to help the state and the world stop the spread of the virus.”
Kentucky Governor Andy Beshear issued an executive order requiring masks in all public places that went into effect on July 11th. The Governor’s executive order requires residents to wear a mask in places such as retail stores, restaurants, gyms, and any outdoor spaces where people are unable to stay six feet apart. The CDC recommends wearing cloth face mask coverings in public settings where physical distancing measures are difficult to maintain, especially in high community transmission areas.
IZEA and Doe-Anderson will collaborate to combat common misperceptions about masks as well as address and overcome the ideological positions put forth by those that don’t currently wear masks, an ongoing challenge for states across the country.
Influencers that reside in the Commonwealth of Kentucky who are interested in supporting the effort are encouraged to sign up at IZEA.com and add the tag “WearAMaskKentucky” to their profile for easy discovery.
Doe-Anderson is a full-service marketing firm founded in 1915 with 124 employees between its offices in Louisville and Columbus, Ohio. Its list of services includes strategic planning, advertising, public relations, media planning and buying, digital, social media, experiential, and analytics. The agency has served clients across a variety of categories throughout its 104-year history, including leading healthcare and banking organizations, travel and tourism, packaged and durable consumer goods, restaurants, and nearly 50 years with both Maker’s Mark bourbon and Louisville Slugger baseball and softball equipment. Among Doe-Anderson’s countless awards are the Clio, Effie, Graphis, the One Show, and the Silver Anvil.