Beauty is big business on social media, with many content creators offering their top tips and skincare regimens. While the term “beauty influencers“ may commonly conjure images of female content creators, there are plenty of men strutting their stuff too. If you’re a marketer running an influencer discovery search for male beauty specialists, here are some top names you need to know.
Top Male Beauty Influencers on Instagram 2020
- James Charles
- Wayne Goss
- Bart
- Manny Gutierrez
- The Skincare Saviour
- Jeffree Star
- Gabriel Zamora
- Lewys Ball
- Patrick Starrr
- Bretman Rock
James Charles needs no introduction. He’s one of the most flamboyant and successful male beauty influencers on Instagram. He was CoverGirl’s first male ambassador and gained recognition online for his incredible tutorials and top tips.
James has enjoyed a meteoric rise to stardom. In May 2018, he boasted an audience in excess of 4.7 million. Less than two years later, that number has increased to a staggering 16.6 million.
Wayne Goss is a professional makeup artist from England. With more than 15 years of experience in the industry, he knows his way around a blusher. His tutorials focus on breaking things down into simple steps that are easy to follow, so they have been very successful online. He has more than 700,000 followers on Instagram and 3.78 million subscribers on YouTube.
Bart is a New York beauty blogger who prides himself on being able to “make an ingredient list sound fun.” His blog is a fantastic resource for reviews on top brands. He supplements this content with a strong social media presence. He has more than 32,000 followers on Instagram and more fans on Twitter, Facebook and Pinterest.
Manny Gutierrez has a strong look, combining facial hair with beautiful feminine lashes and eye makeup. It’s a combo that sounds like it shouldn’t work, but he pulls it off with style. His excellent makeup tutorials and inclusive attitude of thinking “boys deserve just as much cosmetic recognition” has earned a following of 4.3 million Instagram followers. He remains one of the top male beauty influencers and has had the opportunity to partner with brands like Maybelline and Amika.
The Skincare Saviour, otherwise known as Andrew, is a skincare expert from Glasgow, Scotland. He’s won awards and recognition for his skincare blog, which Cosmopolitan shortlisted for “Best Established Beauty Blog” in 2013. Like many bloggers, he also maintains several social media accounts where he provides supplemental content and finds new ways to engage with fans. He has more than 23,400 followers on Instagram.
Jeffree Star is a loud and proud makeup reviewer and the CEO of Jeffree Star Cosmetics. His time as an online content creator dates back to the days of Myspace when he was a singer and songwriter, but now he’s a top beauty influencer. In 2018, he had an incredible 6.7 million followers, but that pales in comparison to his 2020 audience, which exceeds 16 million.
Gabriel Zamora is Houston-raised but now lives a glitzy Los Angeles lifestyle as a top beauty influencer. On Instagram, he humbly describes what he does as “play with makeup and clothes,” but that’s underselling his skill. He was the first male artist to join cosmetic company Ipsy as a stylist and has worked with brands like Gucci. He claims he gets to do what he loves every day because of his “social families,” which comprise 827,000 YouTube subscribers and 942,000 Instagram followers.
In 2017, Lewys Ball became the first male face of Rimmel cosmetics while he was still a teenager. His career has gone from strength to strength and, at the age of 20, he has a following on Instagram in excess of 228,000. He also has a YouTube channel with 419,000 subscribers.
Patrick Starrr (yes, with three r’s) is a larger-than-life personality who has developed an online audience to match. This drag queen says that “makeup is a one size fits all” and he’s out to prove it with his fantastic tutorials and tips. He has more than 4.7 million followers on Instagram and has partnered with brands like Buxom Cosmetics.
Bretman Rock claims he’s “doing the least, but looking the most,” and it’s certainly true he makes looking good look easy. He became famous online for his tutorials, which he started while still a teenager. He has more than 7.14 million YouTube subscribers and another 14.2 million Instagram followers.
Beauty is in the eye of the beholder, but if you’re looking for the perfect partner for your next marketing campaign, the wealth of options may seem daunting. Sifting through hundreds of influencers for someone with the right skills to meet your needs is incredibly time-consuming, but good influencer discovery tools help. Start by signing up with IZEAx Discovery, the largest marketplace of its kind for opt-in content creators and influencers. Once you’ve registered, it’s much quicker and easier to discover male beauty influencers like the ones on this list. Finding the most attractive propositions has never been easier.
