Company Invites Esports Streamers to Join Shake
Orlando, Florida (June 29, 2020) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today announced that it has begun sending Creators early access codes for Shake. The access codes allow recipients to establish their Creator profile and begin generating their first “Shake” listings in the platform. Shakes are submitted for review and curated by IZEA before they will be listed for buyers to purchase. Shake is a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. Influencers, photographers, writers, podcasters, and more can use IZEA Shake to collaborate and transact with marketers and individual buyers.
Esports Sponsorships
IZEA also announced today that it will facilitate sponsorships for gamers who utilize online Esports streaming platforms such as Twitch and YouTube Gaming, within Shake. Streamers will be able to create their own pricing and deals, then offer sponsorship opportunities to marketers through a streamlined transaction process.
Total Esports viewership is “expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 million in 2023,” according to Business Insider. Newzoo’s Global Esports Market Report 2020 estimates that “global Esports revenues will grow to $1.1 billion in 2020, a year-on-year growth of +15.7%, up from $950.6 million in 2019.” In 2020, they predict that “$822.4 million in revenues—or three-quarters of the total market—will come from media rights and sponsorship.”
“We are delighted to begin the Shake Creator onboarding process,” said IZEA Founder and CEO Ted Murphy. “We are already seeing some wonderful examples of how Shake will expand IZEA’s footprint to cover a much broader range of creative and marketing services. The open and flexible nature of the Shake marketplace opens the door for digital creatives of all types and the early listings we are seeing reflect the diverse nature of our Creator base.”
Creators who would like to join Shake can visit https://shake.izea.com.
