The realm of video games seems to be constantly expanding. The industry might even exceed $300 billion by 2025, suggests a report by GlobalData. Cutting-edge consoles and other tech innovations will ensure new players join in on the action. And updates to classic series will ensure that older gamers keep their controllers handy.
Gamer influencers will also be around for the foreseeable future, so it’s worth getting to know some of these social media stars. In our 2019 gaming influencers post, we highlighted seven gaming influencers: PewDiePie, Markiplier, SSSniperWolf, DanTDM, VanossGaming, ElrubiusOMG and Jacksepticeye. Here are eight additional gamers who are providing plenty of fresh content in 2020.
Top Gaming Influencers 2020
Tiffany Garcia uses her YouTube channel iHasCupquake to share gaming content with several million subscribers. She offers commentary on a wide range of games, ranging from Minecraft and The Sims 3 to Just Dance 2020 and Tetris VR. She also has a separate YouTube channel that focuses more on fashion, beauty, DIY projects and general lifestyle content.
Like most of the other gamers on this list, Cupquake has a presence on multiple platforms, not just YouTube. Look for her on Twitch, Twitter, Instagram and other social media channels.
Tyler “Ninja” Blevins is a video game streamer who built much of his fame by competitively playing Fortnite, an online action game. Before that, he was a pro at Halo 3, a popular first-person shooter. Although Ninja became one of Twitch’s biggest stars, he decided to switch to a new platform, Mixer, in 2019. In 2020, Fortnite added a character skin of Ninja, meaning players can now assume the role of the famous gamer during gameplay.
British streamer Tom Cassell goes by the alias Syndicate when he’s gaming. Millions of viewers subscribe to his YouTube and Twitch accounts to watch him play titles like Call of Duty: Modern Warfare and Minecraft. If you want to take a peek into this gamer’s personal life, follow his Instagram account or his vlogging YouTube channel, Life of Tom.
The channel GamingWithJen focuses mostly on videos of Roblox, an online game that allows players to design their own games. Because the game is highly customizable, Jen’s videos involve everything from running a virtual donut shop to playing a simulation of the UNO card game. You can also find Minecraft-related content if you decide to browse through her older videos.
Gonzalo “ZeRo” Barrios is one of the top Super Smash Bros. players in the world. He even appeared in the “Guinness World Records Gamers Edition 2017” after winning more than 50 consecutive gaming tournaments. Zero has since retired from the competitive Smash Bros. scene, but he hasn’t completely retreated from the spotlight. The Chilean influencer continues to create content related to the Smash Bros. series and share it on YouTube. For example, he regularly offers commentary on new character updates, and he often directs attention to up-and-coming competitive gamers.
Canadian Michael “Shroud” Grzesiek is best known for his skills in Counter-Strike: Global Offensive. Shroud was once a star on Twitch, but — just like Ninja — he decided to move to Mixer, where he hopes to continue his success. At the end of 2019, the Game Awards announced that Shroud had won the title of Content Creator of the Year.
Jacob Rabon IV goes by Alpharad on YouTube, where he posts comedic gaming videos. Much of his content is based on Nintendo games, such as Super Smash Bros. and Pokemon. The channel’s most popular videos include titles such as “Super Mario Odyssey: The Supercut” and “Pokemon Sun: The Whole Game in 20 Minutes.” You can find Alpharad on Instagram and Twitter as well.
Jason Gastrow goes by Videogamedunkey, or simply Dunkey, on YouTube. Dunkey offers his audience game reviews, opinions on the gaming community and plenty of hilariously random content. Some of his most popular videos include “Ultimate Skyrim,” “Overman” and “Legend of Zelda: Donkey Breath.” He also created a video called “Game Critics,” in which he overs a critique of game critics. This gaming influencer has been creating content since 2003, so, despite his humorous approach, he’s very knowledgeable about the gaming industry.
Whether you’re launching a game design business or you sell gaming hardware, gaming influencers can help you spread the word. They can produce all sorts of content for you, such as unboxing videos or tutorials, or simply acknowledge your brand in one of their vlogs.
The individuals we’ve mentioned above have massive audiences, but sometimes it’s better to look for influencers with smaller followings. Micro- and nano-influencers can come across as more authentic and personal, leading to higher engagement rates. However, their reach is more limited in comparison to macro- and mega-influencers. So, as you’re searching for a partner, keep your business goals and target audience in mind.
If you are looking to run full influencer marketing campaigns with Twitch Influencers, IZEA now has a Twitch Influencer Marketing workflow integration. Even if you just need to find twitch influencers you can now easily filter for Twitch influencers with our influencer discovery tool.