Within the competitive and ever-evolving world of fashion, staying in the spotlight presents a challenge. With constantly changing styles, along with the growing demand for inclusivity for people from all walks of life, creating a brand can be a struggle. Whether you are looking for swimwear or jewelry, the emerging world of Instagram fashionistas is the best place to start, with influencers developing their own brands to reflect your favorite beauty styles.
As any designer will say, being relevant and on trend can make or break you. With social media being as prevalent as it is, your audience is literally watching your every move, from the debut of every piece to how often you are creating. No matter the challenge, though, these influencers have come out on top in 2020, showing the world that they know fashion:
Zoe Sugg (@zoesugg)
If you are looking for classic elegance and modern modesty, look no further than fashion, beauty and lifestyle influencer Zoe Sugg. With her quirky schoolgirl style and various social media accounts dedicated to inspiring her fans, Zoe has made quite the name for herself in the world of social media fashion.
Partnering with brands such as ColourPop, along with her own companies under the names Zoella Beauty and Zoella Lifestyle, Zoe reaches millions of fans in many different types of fashion and beauty communities. She has over 9 million Instagram followers, over 12 million Twitter followers and over 4 million YouTube subscribers.
Gabi Gregg (@gabifresh)
2020 is all about inclusivity in the fashion world, and that includes the fashion world online. Part of that inclusivity is learning to make clothes for plus-sized girls look good, and Gabi Gregg mastered that art. Just ask her 700k Instagram followers,
Greg sparked the inspiration for a plus sized swimsuit line, along with launching her own apparel line in 2017.
Danielle Bernstein (@weworewhat)
What started as a style blog for a college student turned Danielle Bernstein into one of the most influential fashion influencers in the game. Bernstein partners with clothing brands such as Joe’s Jeans and Onia, along with running her own clothing line, a Macy’s exclusive. By the age of 25, Danielle earned a spot on Forbes’ 30 under 30, amassing over 28 million followers on her social media.
Aimee Song (@aimeesong)
Aimee Song’s claim to fame came from being one of the first fashion bloggers to emerge on the scene. With her modest clothing and jewelry brand feature West Californian street style, Song amassed over 5 million followers on Instagram. Song featured in high-profile publications, including The New York Times, and has collaborated with a number of clothing brands including True Religion and Levi’s.
Maja Weyhe (@majawyh)
With her effortless, yet chic, tomboy boho style, Maja Weyhe makes waves with her unique fashion brand and polished social media uploads. This German-born fashion influencer pulls in over 300k fans on her Instagram account.
Nicolette Mason (@nicolettemason)
Nicolette Mason uses her cool, vintage style to partner and work with brands such as Marie Claire, Vogue Italia, Brooklyn Magazine, The L Magazine, Refinery29, Glamour Italy and more. Mason is passionate about inclusivity, too.
With partnerships such as The Container Store, ModCloth and Addition Elle, Mason is reaching a wide audience in the fashion world through her blogs and social media posts showing off her tips and tricks to a fabulous and functional wardrobe and home. Her Instagram boasts more than 180k followers.
Emma Hill (@emmahill)
Blunt bobs and street style are all the rage this year, and Emma Hill takes both to new heights with her oversized scarves and chic trench coats scattered across her Instagram. Over 400k people adore Emma’s neutral colors and statement pieces, making up her loyal Instagram following.
Emma owns and designs a high-fashion handbag line called Hill and Friends, marked by her signature lock closures.
Alissa Wilson (@stylishcurves)
Alissa Wilson, frustrated with trying to find clothes to fit her body, decided to share her experience as a plus-sized woman in the fashion game with her own blog, Stylish Curves. It’s here that she shows her fans how to complement their curves rather than try to conceal them. This decision proved to be worthwhile, as she quickly accumulated a fan following of over 90k people.
Alissa speaks to a diverse range of audiences with her full figure fashion tips and experiences as an African-American woman. She runs her own fashion brand called Stylish Curves. She also hosts a podcast titled Style and Confidence.
Fashion influencers dominate social media, reaching more of a wide and diverse audience than any fashion show or magazine. Find the right influencer to take your fashion brand to new heights with the IZEAx Discovery tool. Relying on the right tools for your own influencer discovery is the key to partnering with the right influencers for your brand.