Books and literature may not be the first things that come to mind when you think of social media influencers. But thanks to some amazing books with beautiful covers and intricate plots that were released in recent years, the two have blended, creating an important niche.
Literature and book influencers come in many forms. They’re readers who love to show off their current reads and their photography skills. They’re virtual book clubs that bring readers together from around the world. They’re authors who love social media as much as they do creating characters and stories. Literature influencers are a really big deal on Instagram — just search the hashtag #Bookstagram, and you’ll get it. Take a look at some of the best literature influencers who are popular right now.
Abby at Crime by the Book
Crime fiction is widely popular right now, and so is Crime by the Book. It’s an Instagram account managed by Abby, a 20-something who works in the publishing industry and loves to read about crime, particularly Scandinavian crime fiction. She has about 74,000 Instagram followers and a blog that serves as a companion to her account.
Reese Witherspoon may be an award-winning actress and producer, but one of her most favorite roles as of late is book club founder. Witherspoon, who loves to read, began showing her current TBR pile on her own feed. This led to her starting a new Instagram account, Reese’s Book Club, which has over 1.4 million followers. Each month, she picks a book, usually with a female protagonist, and she’s even turned some of her favorites into movies or television series.
Esther at Life by Esther
Esther at Life by Esther is a Virginia-based teacher and reader who takes gorgeous book-ish pictures for her 33,700 Instagram followers. She’s been featured in Oprah’s magazine, and she has a passion for classic books. Her feed has been described as “relaxing” and “soothing,” and it includes a mix of book pictures and selfies from various locations.
Nai’a Perkins is the founder of the Naya Reads and Smiles Instagram account, which has about 33,400 followers. She claims to love books and sunshine, and is currently working on writing her own novel. Perkins is also a YouTuber with over 63,400 subscribers. Her videos are all about reading, with topics ranging from tips for annotating books to her favorite books in past years.
Angie Thomas is the New York Times best-selling author who wrote The Hate You Give and On the Come Up. She has about 102,000 followers on Instagram, and she shows just what an author’s life is like beyond writing. See her attend book-related events, show off her favorite books she’s currently reading and share other moments from her daily life.
Renée Amanda at Book Girl Magic
When Atlanta native Renee Amanda began her Instagram book club Book Girl Magic, her goal was to “celebrate black women through lit.” Today, she has 13,6000 followers, and that number is growing. She’s a self-described social media aficionado, as well as an author, mom of twins and lifestyle blogger.
Rainbow Rowell is the author of books Eleanor & Park, Fangirl and Carry On, and she’s currently working on Runaways for Marvel. She shows off pictures of her daily life, her own work, fan art and books she loves. Rowell’s Instagram account is fun and full of personality, much like the author herself. She has about 189,000 followers.
The Little Bookshelf
The founder of the Little Bookshelf Instagram account, which has about 21,400 followers, remains largely anonymous. But there are some things we do know about her.
First, she’s a big fan of books and reading. Second, she’s a big fan of fashion. Most of the photos in her feed mix the two, showing her holding current reads with freshly manicured fingers next to beloved purses or shoes. She’s also a recent law school grad based in California.
Based in Miami, Bibiana Julian is one of the most popular Bookstagram influencers on Instagram. Her feed is filled with a blend of selfies and pics of the books she’s currently reading. She has just under 300,000 followers on the platform, along with about 59,300 followers on Twitter, which she doesn’t use as frequently. She also has a big presence on the popular book-review site, GoodReads. Most people probably know Julian best from her appearances on the shows The Bachelor and The Bachelor in Paradise.
Alexandra Bracken is another author who has taken Instagram by storm, and it’s earned her 61,400 followers. Her books include The Darkest Minds, Passenger and The Dreadful Tale of Prosper Redding. Many of them have landed on the New York Times Best Sellers List. Her feed is filled with beautiful photos — some are book-ish and some are not — and inspiration from her own life.
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