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Despite its perpetually soggy weather and the fact that Birkenstocks with socks are a totally acceptable footwear combo, Washington is a haven for innovation. Just look to Amazon, Microsoft, Starbucks, Boeing, UPS and Tommy Bahama (ironic, yes, but true) for all the evidence you might need. With so much forward-thinking originality, it’s no wonder the Evergreen State has a burgeoning influencer industry, too. Get a feel for the area’s social media marketing culture by checking out these top Washington Instagram influencers.

washington instagram influencers

Rebecca Shores (@rebeccakshores)

Seattleite Rebecca Shores delivers a decidedly ethereal, artistic aesthetic to the makeup world — and her 28,000 followers. Her pastel-packed looks feel like they’d be more at home in a sunnier climate, but they’re the perfect antidote to dreary Puget Sound gloom. Shores specializes in creating color-theory tutorials for viewers and sells her artwork on numerous online platforms.

Aania Aslam (@lifeofaani)

Twenty-something Aania Aslam has made it her mission to bring touches of glitzes and glamour to everyday life in Washington. Her Instagram account features healthy doses of fashion inspiration, and she often incorporates traditional clothing items that reflect her Pakistani heritage. Aslam is just 4’11”, so she also focuses on creating petite-friendly looks that she shares with her 64,100 Instagram followers.

Matt McDonald (@equalmotion)

Matt McDonald knows a thing or two about the Evergreen State. This influencer runs his own photography account that showcases unseen corners of the PNW. But he also operates @do206, which helps over 18,000 followers learn about events and adventures in Seattle and surrounding areas. McDonald’s dog Charlie even has his own growing Instagram account.

Keiko Sagami (@themomandtell)

Although Keiko Sagami only has 2,700 followers on The Mom & Tell, she’s the definition of a micro-influencer. She specializes in reviewing baby and toddler gear like strollers (and airplane seat beds for kids!) and has deftly carved out her own niche. Sagami regularly partners with brands to bring fresh content and product reviews to followers.

Dan Anderson (@dadlogic)

Dan Anderson’s Instagram bio — “A Seattle dad writing about family travel, tech, and food” — provides some concise insight into his content niches. Anderson frequently posts snippets from his journeys around the United States, and his feed is peppered with techy product reviews and vehicle test drives. He’s boasted quite a few different sponsors during his time as an influencer, which has helped his follower count steadily climb to around 35,000.

Esther Fishchuk (@estherfit_)

Fast fashion and fitness come together in perfect harmony on Esther Fishchuk’s account. Although she got her start posting about luxury accessories, she took her account in a different direction to build her fitness-centric brand. Fishchuk now sells her own fitness accessory line and shares workout routines with over 300,000 followers.

Sabrina Tan (@gypsytan)

Washingtonians who need budget-friendly fashion and home-decorating ideas turn to Sabrina Tan for their lifestyle fix. Tan’s content (on her main account and on the offshoot @gypsytanhome) focuses on beautifying all aspects of daily life. She posts everything from outfits and accessorizing tips to gift ideas and decor deals, and her 241,000 Instagram followers can’t get enough. Tan also enjoys lucrative partnerships with brands like Nordstrom. Her branded-hashtag game is on point, too, with #gypsytanstyle and #gypsytantravels leading the pack.

Daniel Volland (@drvolland)

Although you might not know it by looking at his account, Daniel Volland is actually an optometrist. He’s got a knack for capturing the PNW outdoors in their best light, letting his photography skills shine while providing travel pointers. Volland also loves interviewing urban nomads and telling their stories to his 81,000 followers. Brands like Acuvue, eBay, Mercedes-Benz, American Express, Warby Parker and Urban Outfitters have all worked with Dr. Volland.

Benjamin Edward (@benjaminedward)

Over 89,000 followers get glimpses of Washington’s grittier side through photographer Benjamin Edward’s Instagram content. Edward uses run-down and abandoned buildings to explore his artistry and capture the mundane side of a state that’s known for its natural beauty. Followers stay engaged by trying to guess where Edward snapped each vignette. This influencer partners with local companies like Elysian Brewing and with international brands like Audi. Despite the seemingly incongruous range of brands he works with, Edward does a fantastic job of maintaining cohesion in his feed thanks to his unmistakable photographic style.

Sir Charles Barkley (@barkleysircharles)

Unconventional influencer? Sure, but Washingtonians are known for bringing their dogs just about everywhere. That’s why 460,000 followers look to Sir Charles Barkley for the latest in treats, toys and tail-wagging fun. This fantastic Frenchie has enjoyed partnerships galore working with brands like Stella and Chewy’s while showcasing the latest in Fido-friendly fashions.

Finding your ideal Washington State influencer is easier than catching a glimpse of Bigfoot or scaling Mt. Rainier. You can uncover more influencers like those above by joining the IZEAx Discovery platform. It’s the largest opt-in influencer marketplace of its kind, making it easy to find the social media pros that’ll help your brand reach new audiences.

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