With its emphasis on photo-sharing, Instagram is the ideal social media platform for foodies to show off their favorite creations. Some of them are even kind enough to share their recipes, so you can try to recreate their masterpieces in your own kitchen. Whether you’re looking for vegan options, baked delicacies or something to supplement your workout, you’ll likely find a foodie influencer who matches your tastes. We’ve compiled a list of some of the top Instagram influencers who love spending time in the kitchen.
Seattle-native Rosanna Pansino achieved fame through her YouTube series, Nerdy Nummies. The show caters to a geeky audience that appreciates recipes such as her Pixel Heart Cinnamon Cookies and Harry Potter Butterbeer Cake.
While she has made a home on YouTube, Pansino also uses Instagram to show off her nerdy masterpieces. Her 4.5 million followers on the image-sharing platform even catch glimpses of her personal life and her dogs Blueberry and Cookie.
Kevin Curry started his Tumblr blog, FitMenCook, back in 2012. Although it started as simple attempt to share recipes that helped him get in shape, the blog catapulted him into the foodie spotlight. Nowadays, Curry appears in publications such as Men’s Health and the Huffington Post.
He has 1.4 million followers on Instagram, and he uses the account to share images of his recommended dishes. You can find even more suggestions from Curry in his cookbook, “Fit Men Cook: 100 Meal Prep Recipes for Men and Women.”
Hannah Hart goes by @harto on Instagram, and she’s built a following of 1.2 million fans on that social media platform. Hart is best known for her online series “My Drunk Kitchen,” which she launched in 2011 on YouTube. As the name of the show implies, the video shorts involve Hart cooking while also enjoying plenty of alcoholic drink. You can find her favorite recipes on YouTube, Instagram or in her New York Times best-selling book, “My Drunk Kitchen: A Guide to Eating, Drinking and Going with Your Gut.”
Tasty food and drink aren’t the only things Hart cares about. She’s also a philanthropist and LGBTQ advocate.
Foodie Influencers With Smaller Audiences
Having over a million Instagram followers is impressive, but audience size isn’t the only thing that matters. Here are a few foodie Instagram influencers who aren’t quite as well known as the previously mentioned personalities — at least, not yet.
As a child, Joy Wilson spent time baking with her dad in the kitchen, and those experiences instilled in her a lifelong passion for experimenting with food. She’s been a food blogger since 2008, and she’s known for her lyrical writing style and humor.
Wilson’s devotion to tasty confectionary treats has led her to plenty of success. This Los Angeles-native has published multiple cookbooks, including “Joy the Baker Cookbook: 100 Simple and Comforting Recipes.” On Instagram, she uses the name @joythebaker and has cultivated an audience of more than 459,000 followers. In 2017, Forbes listed Wilson as a top food influencer.
Jean-Philippe Cyr goes by @the_buddhist_chef on Instagram; it’s a name that reveals two of his passions. He’s been a practicing Buddhist for over two decades. And he’s trained as a chef in establishments such as the French restaurant Le Saint-Amour and The Capitole in Quebec.
In the kitchen, Cyr is a master of mixing traditional techniques from around the world. You can find recipes and images of some of his most flavorful creations on his Instagram account, which has more than 247,000 followers. All of his masterpieces are vegan-friendly, but that doesn’t limit their diversity. His cookbook, “The Buddhist Chef: 100 Simple, Feel-Good Vegan Recipes,” is set to release in 2019.
Jessica Hylton Leckie
Jessica Hylton Leckie is a self-taught chef who switched to a vegetarian lifestyle after years of health complications. Now she shares her dishes with more than 33,000 followers on Instagram, under the name @jessicainthekitchen. Many of her recipes are gluten-free as well as vegetarian or vegan, so they’re perfect for anyone who is on a more restrictive diet.
In addition to being a chef, Leckie is a frequent traveler. Expect to see plenty of photos and videos of her adventures on Instagram as well.
Many of these foodie influencers have partnered with brands, and these partnerships have turned out to be mutually beneficial for everyone involved. For example, Rosanna Pansino partnered with Wilton Brands to create a line of colorful baking accessories called the Ro collection.
Other partnerships are less involved and might simply involve an influencer promoting a business’ products in a video review or short post.
If you’re a marketer looking to promote your brand, foodie influencers can lend you a hand as well. Find influencers who match your values and share your passion, and then coordinate a campaign that increases your exposure on social media.