If your brand has decided to forge ahead with an influencer marketing campaign, you might be wondering about the best ways to manage it. After all, influencer campaigns can quickly become big, sprawling, out-of-control projects if they’re not handled the right way. The answer happily is that influencer-marketing tools are available to help you ensure a successful, streamlined, hassle-free campaign.
Influencer marketing tools include platforms, websites and software that make running influencer campaigns easier for brands and marketers. They often have large databases of influencers and use features like search engines and AI to help you find influencers and their followers across social networks. They can also help brands to discover the influencers that are mentioning their product and the competition. If you need help creating, updating and amplifying content, influencer-marketing tools can do that too.
What Are Their Key Features and How Can They Help?
Sorting through the many different influencer-marketing tools might seem a little confusing. Here are some of the key features of top options and what they can help you do:
Influencer Discovery and Outreach
Influencer marketing tools like Upfluence, Klear, Buzzstream and BuzzSumo can help you find the right influencers for your campaign. Klear is one popular tool that lets you filter influencers by category and check out their demographic data. You can see the channels they post on and where they have the most followers and choose influencers at different levels, from niche to celebrity.
BuzzSumo can also help with competitor analysis and checking to see whether influencers are working with the competition. Buzzstream helps you find the best bloggers to partner with as well as the right social media influencers. When you want to reach out to influencers, Upfluence lets you send bulk, automated emails to them.
You can use influencer marketplaces like Shoutcart and Famebit to choose from a broad range of influencers and reach out to them. They’re marketplaces in the sense that you can target influencers you want to make offers to and see if they bite. Shoutcart also audits influencers daily and offers post statistics and tracking for campaigns. Famebit lets brands request proposals for their campaigns from influencers and allows influencers to search for sponsorships that are a good fit.
Social listening tools like Tweetdeck, Mention and Awario can help brands discover which influencers are mentioning their products and where they’re doing it.
Whether it’s on Twitter, Instagram or Facebook or other top social media channels, these tools have their fingers on the pulse of the conversations that matter to you. They can also help your team create content based on customer insights and post it across your social media accounts.
Tools like Hootsuite can help busy brands with content management, including creation and coordination. Hootsuite allows you to manage posts across social media accounts through your dashboard, making collaboration, scheduling, monitoring and analytics easier. It also lets you boost the content that’s performing best.
What Are the Benefits of Using Influencer-marketing Tools?
Think about an enormous library filled with old-school filing cabinets. Imagine these cabinets are jam-packed with paper files for each of the millions of influencers who have ever been active online. It’s up to your team to plow through these files, just to find the influencers that are right for your campaign. And finding the right influencers is only one element of a successful influencer campaign.
Now imagine all that information cleaned up and updated in a database that’s easily searched with a few clicks of the keyboard. That’s only a slightly exaggerated description of the difference that influencer-marketing tools make in running an influencer campaign. It’s also just a hint of the benefits you can get from using influencer-marketing tools for your campaigns. Here are more details:
They’re Efficient and Cost-effective
Using influencer-marketing tools saves your team time and money. These tools do a lot of the labor-intensive work for you to help your campaign launch in a timely fashion and flow smoothly. They’re available to suit a range of different sized businesses and budgets and are scalable as your business grows.
They Help You Reach Your Target Market and Find New Ones Too
Influencer marketing tools not only help you find influencers, but they also help you to reach markets you might not have considered before. And they help to ensure that an influencer’s audience is the right fit for your brand, and that it’s not filled with fake followers.
They Help You Develop the Right Kind of Campaign
Because influencer-marketing tools can show you the campaigns that have performed well with your target market, they can help you refine your message.
They Help Measure Campaign Results
Influencer marketing tools can help you track your campaign’s results. That way you can evaluate how influencers and content are performing to help decide if you need to make any tweaks.
They Boost ROI and Conversions
One of the most important benefits of being able to mine the influencer and campaign data these tools offer is that it boosts your ROI. Doing your homework by analyzing social media data pays off with sales and the other types of conversions your brand is aiming for.