New Deep Search functionality allows marketers to drill into an individual Influencer’s content.
ORLANDO, FL (April 23, 2018) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of expanded capabilities for the IZEAx VizSearch discovery tool. Originally launched with support for Instagram, the new version included in IZEAx 3.0 Discovery and IZEAx 3.0 Unity Suite now supports visual content from both Pinterest and YouTube. VizSearch makes it easy for marketers to identify influencers that create and share high quality content about any given subject matter through an intuitive visual search experience.
The announcement was made today during the IZEA “Better Together” streaming event. A video archive of the event can be found at izea.com/unity after 5pm Est. on April 23rd.
“VizSearch has transformed the way marketers discover online influencers in our platform. We saw an overwhelmingly positive response when we first launched it late last year, and this update is a big leap forward,” said Ted Murphy, Founder and CEO of IZEA. “While traditional influencer discovery platforms provide a search engine interface to segment individual people, VizSearch flips the paradigm and focuses search results on photo and video content. VizSearch empowers marketers to directly search and sort visual content created by our network of Influencers to identify the right fit for the brand.”
In addition to support for Pinterest and YouTube, IZEA has also announced Deep Search functionality for all VizSearch content. This new tool allows marketers to search for visual content within the body of published posts for an individual influencer in IZEA’s network. For example, a marketer could search for “dog” to see all dog related posts for that specific influencer, along with engagement data for that content. Deep Search is available in IZEA’s just announced content-forward profiles in IZEAx.
“The expanded capabilities of VizSearch will make the tool even more valuable to Marketers as they continue to seek new influencers to add depth to their influencer marketing efforts,” said Chris Staymates, Chief Technology Officer at IZEA. “We are excited to add Pinterest and YouTube content, and perhaps even more excited to provide the ability to Deep Search on an individual influencer. Being able to understand the full scope on an individuals’ content as well as identify any potential brand conflicts is important to brands. The more they understand about an influencer the more informed decisions they can make.”
VizSearch with Pinterest, YouTuber and Deep Search support is available today for all licensees of IZEAx. To schedule a demonstration, visit http://www.izea.com.