ORLANDO, FL (April 23, 2018) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of Audience Insights in IZEAx 3.0. The new data capabilities are designed to help marketers better understand what resonates most with the audience of each influencer, providing detailed and actionable information in a variety of formats. Audience Insights brings two meaningful enhancements to the new Unity Search experience announced today.
The announcement was made today during the IZEA “Better Together” streaming event. A video archive of the event can be found at izea.com/unity after 5pm Est. on April 23rd.
Nested Engagement Queries
Marketers now have the ability to simultaneously search influencer content and influencer profile data within a single interface. For example, a marketer can search for influencers who are primarily focused on “yoga.” Within that group of influencers, the marketer can perform a nested query allowing them to narrow that search to those influencers that post content about “dogs”, “coffee”, or any brand, hashtag, mention or other keyword. The query returns the relative vector for each influencer, detailing how many times that topic has been mentioned as well as the engagement rate for those posts. The result is that a marketer can find a yoga influencer who posts content about dogs, with fans that over index on engagement for content containing dogs.
IZEAx now surfaces deep audience engagement data on topics, hashtags, and mentions for each individual influencer. Marketers are able to see which topics are most frequently mentioned by the influencer along with the engagement rate for each specific topic.
“We are constantly improving the quantity and quality of data and influencer profile enrichments we are providing to marketers to help them make better influencer marketing decisions,” said Ted Murphy, Founder and CEO of IZEA. “Audience Insights not only assist marketers in narrowing their selection of influencers, they help them design better campaigns. By understanding what type of content drives engagement for a specific influencer, a marketer can design their campaign to include certain topics and hashtags to appeal to their audience.”
Audience Insights are available today for all licensees of IZEAx. To schedule a demonstration, visit http://www.izea.com.