IZEAx becomes the first marketplace to provide immediate payment option to social influencers
LAS VEGAS, NV ( January 8, 2019) – IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the official launch of PayPop at CES 2019 in Las Vegas, Nevada. An industry first, PayPop provides qualified online influencers with an immediate payment option following the creation of sponsored content for brands. IZEAx is the first marketplace to provide the ability for influencers to receive the benefit of immediate payment.
“Many of those who participate in the gig economy do not have access to the same type of credit lines and debt facilities afforded to those with traditional small businesses or full-time jobs. That can make it difficult for some of our influencers to make investments in growing their business and manage their cash flow,” said Ted Murphy, Founder and CEO of IZEA. “PayPop gives qualified influencers the ability to programmatically receive payment immediately upon submitting their finished work through our platform, instead of the standard waiting period in IZEAx. In most cases, these individuals will be paid well in advance of IZEA getting paid from our marketers, in exchange for a small fee to cover the implied risk. IZEA can benefit directly from the fee and our creators will certainly benefit from the fastest influencer marketing platform payments in the industry.”
PayPop is available to qualified creators who have successfully completed transactions with IZEA beginning today. A fee of 10-15% is applied to the total amount of the post based on the total dollar value. Payments are immediately credited to their IZEAx account and can be withdrawn electronically via PayPal.