Paid Media Amplification of Instagram Influencer Posts inside IZEAx
ORLANDO, FL (June 14 , 2018) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the beta launch Promoted Posts for Instagram. The new offering builds upon IZEA’s Promoted Posts for Facebook technology, announced last year. The service allows IZEAx marketers to increase the exposure of sponsored influencer content on Instagram through programmatic paid media buys directly through IZEAx.
“As social network algorithms have changed, so too has the effective organic reach of social content,” said Chris Staymates, Vice President of Engineering at IZEA. “Promoted Posts for Instagram allows marketers to dramatically increase the reach of influencer content with targeted paid amplification, and allows them to do so directly through the influencer’s social handle. The solution combines the creativity and engagement of influencer marketing with the reach and targeting available through paid placement.”
Both Promoted Posts for Instagram and Promoted Posts for Facebook have now been integrated with IZEA’s ContentMine feature and will allow for sponsored content produced through IZEAx to be turned into a paid advertising placement. Marketers will be able to evaluate the highest performing content, then pay to have that content reach more people – both within and beyond the influencer’s sphere of followers.
Content produced by influencers through IZEAx can now be promoted by simply clicking a button next to the post. Doing so allows the marketer to invest in additional amplification through paid media with dynamic audience targeting features.
Promoted Posts is in beta for select partners and will be generally available in the coming months. To schedule a preview demonstration, visit http://www.izea.com.