Looking for ways to enhance your online presence? Need to take your content marketing campaign to the next level? Here are 24 top social media marketing influencers with the skills and insight you need.
24 Top Social Media Marketing Influencers
If you’re developing a content marketing strategy or looking for stronger ways to determine the return on your investment, who better to follow than marketing guru and entrepreneur Neil Patel? Patel co-founded Kissmetrics, a product for enhancing behavior-based engagement. He also co-founded and Crazy Egg, which helps companies to understand how visitors interact with a website. He is, hands-down, one of the top social media marketing influencers out there today.
Content marketing has the potential to generate three times as many leads as outbound marketing while costing 62 percent less; but with so many companies vying for attention, it’s difficult to stand out. Jay Baer’s knowledge of content marketing and social media were the basis for his Convince & Convert consulting agency, and his content is useful for any business owners and marketers who want to see better results from their content marketing campaigns.
Rand Fishkin isn’t the only SEO expert making waves as one of the top social media marketing influencers. Founder of Orainti, an SEO consulting business, Aleyda Solis is worth following for her insights on organic search engine visibility.
Finding it easy to get hits, but struggling with conversions? Liz Strauss has the answer. She’s an expert at building customer relations and gaining the loyalty of an audience, but she also has plenty of tips on everything from SEO to motivation, making her one of the top 10 social media influencers, according to Forbes and The Huffington Post.
If you feel your blog isn’t pulling its weight, check out some of Ann Smarty’s advice. As a keen blogger and the founder of MyBlogU, a site dedicated to collaborating to create great online content, she has the knowledge to help you blog with style.
Darren Rowse is another social media marketing influencer living by the mantra of “content is king.” He runs ProBlogger, a site dedicated to blogging and content marketing, and he also shares advice with 247,000 followers on Twitter.
It isn’t enough to get eyes on your page, you need visitors to convert. That’s why you need to follow Angie Schottmuller. She’s the director of interactive strategy and optimization at Three Deep Marketing, and has worked with huge brands such as Nestlé, so she knows what it takes to engage an audience and encourage conversions.
Companies looking for high-quality podcasts to position themselves as thought leaders in the B2B marketing sector may have called on James Carbary’s Sweet Fish Media. As a specialist in this area, Carbary has plenty of tips and insights to share.
If you’re following James Carbary, you’ll want to check out content from his associate Jonny Green. The dynamic duo work together on the B2Bgrowthshow, a daily podcast dedicated to helping marketers to improve their growth in the B2B sector.
Self-made entrepreneur John Rampton knows what it’s like to start a business from the ground up. The lessons he learned launching a string of businesses ensures his content is valuable for startups, small companies, and anyone with an entrepreneurial spark, which would explain why he has over 1.5 million Twitter followers.
The Internet has made it easier for anyone to start a business by removing many of the overheads associated with starting out. The real challenge comes in taking a startup to a fully developed brand. Andrew Chen has achieved that goal working with companies such as AngelList and Dropbox, and his social media posts on growth marketing and branding are essential reading.
Brittany Berger has an unusual approach to business, but what do you expect from a “content marketing unicorn”? Lacing her tips with sitcom quotes makes her valuable information more accessible for anyone starting out.
Jeff Bullas has been featured in Forbes, The New York Times, and The Huffington Post, and for good reason. A report by Onalytica named him the number one content marketing influencer for 2018. Specialist subjects include blogging, which is how he got his big break, and growing a business on social media.
Sujan Patel works with some of the biggest companies in the world, including Sony and Expedia. Online, he shares the knowledge of growth marketing techniques that formed the basis for his Web Profits agency. If you’re running a startup, or looking for a way to take a small company to the big league, Patel’s advice is invaluable.
There are countless social media marketing influencers operating today. Follow as many as possible and find fantastic tips and new ways to grow your business and expand your brand reach.