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Gone are the days of learning makeup trends from friends at a sleepover, or taking tips from beauty magazines. Nowadays, people are getting their makeup tips and recommendations from top beauty vloggers who post photos and videos. These influencers have also helped diversify the industry and expand its reach. See how these top influencers are changing the beauty world.

27 Top Beauty Vloggers

Nyma Tang

Nyma Tang has a smaller following than many of the other top beauty vloggers, but she represents people who don’t often find the right makeup shades in some makeup line. With 1.35 million YouTube subscribers and 498,000 Instagram followers, she offers tips and product recommendations for women need darker shades of makeup to match their skin. Nyma speaks out against discrimination based on skin color in the beauty industry. She also collaborates with top beauty brands to create makeup that works for everyone.

Karen Sarahi Gonzalez

Known as iluvsarahii on social media, Karen Sarahi Gonzalez is definitely one of the top beauty vloggers. Her largest community is on Instagram, where she has 5.7 million followers, but she’s also big on YouTube with 1.6 million subscribers. She teaches different techniques and informs people about the best affordable products on the market.

Chloe Morello

Chloe Morello is an Australia-based beauty vlogger with 2.65 million YouTube subscribers and another million followers on Instagram. She is praised for being authentic and posting instructional how-to videos that are easy to follow.

Kathleen Lights

Miami beauty blogger Kathleen Lights has racked up more than 4.16 million YouTube subscribers and almost 2 million Instagram followers because of her easy tutorials and budget-friendly makeup recommendations. She also has a nail polish brand called Lights Lacquer. Sometimes she sprinkles in story-time videos or other life updates with her beauty content.

Lauren Curtis

Lauren Curtis doesn’t only share about makeup; she also does a lot of get-ready-with-me videos. She makes and posts videos about all things relating to makeup and fashion on her YouTube channel, where she has 3.37 million subscribers. She also has a strong presence on Instagram with 1.2 million followers.


Shannon Harris (aka Shaaanxo on YouTube) hails from New Zealand, and she got her inspiration from watching other top beauty vloggers’ channels. She shares makeup, pregnancy and other lifestyle videos. She has more than 3 million subscribers and 468 million views.

Jackie Aina

With more than 3.7 million YouTube subscribers, Jackie Aina hopes to change the standard of beauty one video at a time. She creates videos that showcase her makeup skills, but she’s also known for calling out brands that discriminate against dark skin tones. Her subscribers love how skilled she is at teaching makeup techniques.

James Charles

James Charles made a name for himself in the beauty world before he even finished high school. The top beauty vlogger was just a teen when he was named a brand ambassador for Cover Girl. While he’s been involved in some controversy, his 24.3 million subscribers make him one of the most popular beauty YouTubers. He posts about all things relating to makeup, as well as entertainment, music, and glimpses into his life on social media, where he has 23.6 million Instagram followers.

Christen Dominique

Christen Dominique got her start posting makeup videos from friends and family. As one of the top beauty vloggers, she’s since gained 1.7 million Instagram followers and 4.3 million YouTube subscribers. Christen shares consistent makeup videos showing different tutorials, her makeup collection and testing new products.

Nikkie de Jager

Nikkie de Jager, aka NikkieTutorials, is a Dutch beauty blogger with 13.9 million YouTube subscribers. She has earned the distinction of having the most-subscribed beauty channel in the Netherlands. As one of the top beauty vloggers, she even was able to do a makeup tutorial and video with Adele. Her Power of Makeup series is popular among her subscribers.

Jeffree Star

Jeffree Star is a singer-songwriter who got his start on the social media platform MySpace. He’s since gone on to become one of the top beauty vloggers, with 13.5 million followers on Instagram and 16 million subscribers on YouTube. His career on social media has generated some controversy, but he maintains a loyal fanbase. In addition to tutorials and tips, he gives away products and uses his influence to help other smaller beauty experts make names for themselves on social media.

Michelle Phan

Michelle Phan was one of the first top beauty vloggers on the scene and went viral when she posted videos of Lady Gaga makeup tutorials. She has 8.1 million YouTube subscribers and shares makeup and lifestyle content. She took a break from YouTube for some time before returning with new content.

Manny Gutierrez

Manny Gutierrez became the first male brand ambassador for Maybelline cosmetics. He’s got 4.5 million Instagram followers and 4.86 million YouTube subscribers who love to follow his tutorials, product recommendations, and other crazy antics.

Jaclyn Hill

While Jaclyn Hill doesn’t just share makeup tutorials anymore, she’s still an OG beauty vlogger. With 5.7 million subscribers, 7 million followers on Instagram and her own makeup brand, Jaclyn Hill Cosmetics, Jaclyn is a heavy hitter in the beauty space.

Laura Lee

With 4.58 million subscribers on YouTube and 1.8 million on Instagram, Laura Lee is a popular beauty and lifestyle vlogger. She even started a podcast called Fool Coverage with fellow beauty vlogger, Manny MUA.

Tati Westbrook

Tati Westbrook or Glam Life Guru on YouTube has gone through a lot of trials and tribulations online. WIth 8.66 million subscribers on YouTube, Tati is back to reviewing makeup and giving her followers fun makeup tutorials.

Casey Holmes

With 1.7 million subscribers, Casey Holmes has been creating beauty videos for years. Casey is open about struggling with rosacea, so she shows her subscribers how makeup can help with your insecurities. Casey also has 1.3 million followers on Instagram and is the founder of Rosie Daze Boutique. She also has a vlog channel where she share personal moments in her life.

Carli Bybel

Carli Bybel is another beauty vlogger that’s been on YouTube for years. Carli shares different get-ready-with-me videos, lifestyle content and new mommy content (as a new mom!) with her 6.14 million subscribers.

Patrick Starr

With 4.31 million subscribers on YouTube and 4.2 million on Instagram, Patrick Starr is a popular beauty and lifestyle vlogger. He even has his own makeup collection, One Size.

Alissa Ashley

Alissa Ashley is a lifestyle and beauty vlogger with just over 2 million subscribers. She also shares fitness content and curly-girl content.

Raw Beauty Kristi

Kristi of RawBeautyKristi has 1.2 million subscribers on her beauty YouTube channel. She shares honest makeup reviews and helpful makeup tutorials as well as some lifestyle content.


Raye of the It’s My Raye Raye Channel shares makeup and skin-care content with her almost 2 million subscribers. She also shares more content on her Instagram with her 1.5 million followers.

Teni Panosian

Teni Panosian shares makeup and hair tutorials on YouTube and with her 569,000 followers on Instagram. She also shares a lot more lifestyle content on Instagram, and mostly beauty on YouTube.

Emily Noel

With 1 million subscribers, Emily Noel shares unsponsored, unbiased beauty content on her channel. She shares even more on Instagram with her 257,000 followers.

Jessica Braun

Jessica Braun is a makeup vlogger with 609,000 subscribers on YouTube and 127,000 followers on Instagram. She shares home and lifestyle videos along with makeup try-ons, reviews and her recent hits and misses.

Briana Marie

Briana Marie is a Chicago-based makeup artist, YouTuber and founder of a new lash company, Bfierce. Briana shares makeup tutorials with her 246,000 subscribers and beautiful makeup photos on her Instagram with 160,000 followers.


Rachel shares videos on her recent beauty favorites, new products, reviews and more. Her subscribers love her bubbly personality. She has 1.47 million subscribers on her beauty channel.


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