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Black social media influencers have a tremendous impact on consumers all around the world. They influence the brands people trust, the products they try, and the causes they support. While some Black social media influencers gained celebrity status first, others started from nothing and built a strong following in their respective genres. Check out these influencers and see why people follow them.

25 Top Black Social Media Influencers

Jesse Williams

He’s more than just a pretty doctor on “Grey’s Anatomy.” Jesse Williams uses his celebrity status to influence and educate his 2.3 million Twitter followers about issues that affect people of color. He has a degree from Temple University in African American studies and film and media arts, and taught in the public school system, giving him firsthand experience about the issues he’s passionate about.

Marques Brownlee

Marques Brownlee got his start on social media at the age of 16 when he began making software tutorials. He quickly rose to YouTube fame and became one of the biggest social media influencers in tech. He’s had millions of views on his videos, and has more than 1.4 million followers on Instagram.

Serena Williams

Serena Williams has four Olympic medals and 23 Grand Slam titles in tennis. As one of the most prominent Black social media influencers, she’s partnered with companies like Nike and Beats by Dre to reach out to her 7.9 million Instagram followers and 10.8 million Twitter followers. Her posts are a mix of tennis, daily life, and her daughter.


With 113 million Instragam followers and 15.2 million Twitter followers, Queen Bey is one of the most highly sought after Black social media influencers. Her superstar status gives her enormous reach — so much so that her pregnancy announcement on Instagram nearly broke the internet.

DeRay McKesson

DeRay McKesson is an activist and supporter of the Black Lives Matter movement. He worked for the public school system in Minneapolis before quitting his day job and moving to Ferguson, MO. He’s since been on the front lines in protests around the US, while spreading his message to more than one million Twitter followers.

Angela Davis

Angela Davis, aka The Kitchenista, is a self-taught cook who started blogging her culinary journey in 2012. Soul foods and comfort foods are her specialties. She shares mouthwatering photos with her 50,000 Instagram followers and tweets her kitchen experiences to her 67,000 Twitter followers.

Oprah Winfrey

Oprah has been an influencer for decades — long before the age of social media. She’s been able to bring this influence online and gain more than 42 million followers on Twitter, where she continues to spread her message and change people’s lives.

Asiyami Gold

Asiyami Gold calls herself a visual storyteller. She posts photos from her travels around the world, including the food she eats, people she meets, and experiences she has. She documents her journeys on her personal blog, and shares images with her 197,000 Instagram followers.

Jamie Broadnax

Jamie Broadnax is the founder and editor-in-chief of Black Girl Nerds, which is an online community that celebrates Black women who love geeky and dorky things. Her Black Girl Nerds Twitter account has nearly 150,000 followers who love comic books, superheroes, and other nerdy stuff.


Mommapreneur Ellarie has a 1.3 million followers on Instagram. She is loved for her hair and makeup skills, and is an influential figure in the beauty industry. She has partnered with brands like CoverGirl and Smashbox Cosmetics in the past.

Tracy Boomeisha-Ann Clayton

People looking for a bit of humor in their days can count on Tracy Boomeisha-Ann Clayton, aka @brokeymcpoverty, to deliver. She offers jokes and witty one-liners to her 157,000 Twitter followers. In addition to her social media presence, she’s also a BuzzFeed contributor.

Raye Boyce

With 1.8 million YouTube subscribers and 1.6 million Instagram followers, Ray Boyce is one of the most popular Black social media influencers in the beauty genre. She offers makeup tips, does reviews of skincare products, and shows off several amazing hairstyles.

Allyson Felix

Allyson Felix is an Olympic sprinter who has won six gold medals and three silver medals in her career so far. She dominates social media as she dominates the track, with 569,000 Instagram followers and 910,000 Twitter followers, and posts about her life, adventures, and training.

Cydnee Black

Cydnee Black started as a small-time makeup artist in Denver, CO. Her unique look and phenomenal skills helped her amass more than 18 million views on YouTube and 318,000 Instagram followers. She’s known for her hair and makeup tips, as well as recommendations for products that work best for Black women and girls.

Simone Biles

Simone Biles won five medals in the 2016 Rio Olympics, and is arguably one of the greatest gymnasts of all time. It’s no surprise that 3.4 million fans were quick to follow her on Instagram. She’s used her influence to partner with brands like Beats by Dre, Coca-Cola, and Hershey’s, while also posting about her life on social media.

Stephanie Lauretta

Stephanie Lauretta is an icon in the fashion and beauty genre, with 218,000 Instagram followers and nine million views on YouTube. This Black social media influencer blogs about hair, makeup, and everything in between. Her flawless photos and popular videos earned her a partnership with L’Oreal Paris.

Chef Danie

Chef Danie calls herself The Food Architect, and has one of the most delectable Instagram accounts around. More than 31,000 followers adore the culinary masterpieces that she shares. This celebrity chef has published books, been recognized by national publications, and partnered with big brands like Target.


Shayla is a Black social media influencer in the beauty genre. Her makeup tips and tutorials have earned her recognition from celebs like Kim Kardashian. They also helped her earn a contract with Maybelline. It’s no surprise she has 2.6 million Instagram followers and more than 16 million YouTube views.

LeBron James

LeBron James is one of the highest-paid NBA players and shows amazing talent on the court. This translates to 41 million Twitter followers and 36.5 million Instagram followers. He uses his influence to draw attention to charitable causes and organizations that he supports.

Robby Novak

He might be small and young, but Robby Novak, aka Kid President, has a huge following. With 393,000 Twitter followers and millions of views on YouTube, he uses “real talk” and humor to help kids help others and make a difference in the world.

Nyesha J. Arrington

Nyesha J. Arrington goes by Nyesha Joyce on social media. She’s a chef working in Los Angeles, but many have seen her on “Knife Fight” and “Top Chef.” Her culinary game is strong, and more than 13,000 people check out her colorful and tasty photos on Instagram.

Jessamyn Stanley

Jessamyn Stanley is a Black social media influencer in the fitness world that everyone should be following. She posts different yoga poses and fitness inspiration with a body positive message. She has 33,000 Instagram followers, and has inspired countless others.

Yara Shahidi

Yara Shahidi is an actress on the show “Grown-ish.” She’s also an activist working with youth and young adults to spread awareness for social issues and make a difference through rallies, events, and social media. She has more than 301,000 Twitter followers.

Bunmi Laditan

Bunmi Laditan is a Black social media influencer in the parenting category. She rose to fame as the Honest Toddler, and has more than 298,000 followers on Twitter. Her posts are hilarious and true, which is why parents around the world adore her.

Michael B. Jordan

Michael B. Jordan may have played the villain in “Black Panther,” but many look up to him as a hero. He has more than 850,000 followers on Twitter. He has also used his influence to help launch a program that supports the urban arts community.