In the US, the Latino (or Latinx) population is the second-fastest growing racial or ethnic group, according to the Pew Research Center. As of 2016, around 57 million people who identified as Latino lived in the US. Many Latinx people were born in the US, rather than immigrating here from another country. As a marketer, it’s important to tap into as wide a customer base as possible. One way to do that is to connect with influencers who reach a particular audience. Take a look at some of the biggest, most well-known Latino influencers on social media today.

25 Top Latino Influencers

Lele Pons Top Latino Influencers

Lele Pons

Lele Pons is a Venezuelan-American YouTube star and top Latina influencer whose funny videos show off her sense of humor. Her videos have over 1.3 billion views and more than 8.7 million subscribers. “Time” named her one of the most influential people on the internet.

Dulce Candy Top Latino Influencers

Dulce Candy

Dulce Candy is a Mexican-American YouTuber with unparalleled  beauty and style. She’s one of the top Latina influencers with more than two million YouTube subscribers, and 1.1 million Instagram followers. She works with brands such as Pixi and Dr. Jart.

Hola Soy German Top Latino Influencers

German Garmendia

German Garmendia is the Latino influencer behind the HolaSoyGerman (pronounced “xerman”), the most-subscribed Spanish-language channel on YouTube.

Maiah Ocando top latina influencer

Maiah Ocando

Maiah Ocando was born in Venezuela, but now lives in LA. She’s certainly one of the top Latina influencers, with popular Spanish-language YouTube, Instagram, and Twitter accounts. She describes herself as an actress and ninja.

LeJuan James Top Latino Influencers

Lejuan James

Lejuan James started on Vine. But, he quickly built a big following on Facebook and a slightly smaller one on Instagram. As you might guess from his name (a parody of “LeBron James”), he’s a bit of a comedian. The top Latino influencer often riffs on Latinx culture.

The Craft Chia Top Latino Influencers

Kathy Cano-Murillo

Kathy Cano-Murillo, aka the “Crafty Chica,” is a Latina influencer and crafter. She runs the blog Crafty Chica, which is full of colorful, fun DIY tutorials, videos, and a podcast.

realitychangers top Latino Influencers

Jorge Narvaez

In 2012, Huffington Post called Jorge Narvaez the “most famous single dad” on YouTube. As one of the top Latino influencers, his channel realitychangers rose to fame because of his cover versions of popular songs, often sung with his young daughter.

Bethany Noel Mota Top Latina Influencer

Bethany Mota

22-year-old Bethany Mota started her influencer career in 2009 as one of the original vloggers doing “haul videos” on YouTube. Today, Mota is one of the world’s top Latino influencers with DIY, cooking, style, and travel videos, as well as the haul vids that made her famous. She’s racked up well over 10 million subscribers.

Andrea Espada top latina influencer

Andrea Espada

Andrea Espada is a proud Latina influencer and comedian who makes funny videos that usually focus on the ins and outs of dating and relationships. More than five million people follow her on Instagram, where she posts both videos and photos.

Salice Rose top latina influencer

Salice Rose

Salice Rose is another funny Latina influencer who got started by posting videos to YouTube, but has since switched over to Instagram (where she has more than eight million followers). She regularly posts both funny videos and still photos.

ANA ALVARADO top Latina Influencers

Ana Alvarado

Ana Alvarado is the vlogger behind Lipstick Fables, a YouTube Channel that comments on Honduran culture (in a humorous way). As one of the top Latino influencers, she has her own line of t-shirts and hats with slogans on them.

Tiffy/Cupquake Top Latino Influencers

Tiffany Garcia

From gaming to baking, Tiffany Garcia’s channel on YouTube, iHasCupquake, covers it all. It’s no wonder the popular Latina influencer has over six million subscribers.

Luisa Fernanda top latina influencer

Luisa Fernanda

Luisa Fernanda has it all — looks and a sense of humor. The popular Latina influencer posts lots of selfies on Instagram, and humorous, Spanish-language videos on YouTube.

Nicole Guerriero top Latina Influencer

Nicole Guerriero

Nicole Guerriero is a Latinx beauty blogger with nearly three million YouTube subscribers and a sizable following on Instagram. As one of the top Latino influencers, she regularly posts haul videos, beauty tutorials, and other makeup-focused videos.

Leli Hernandez Top Latina Influencer

Leli Hernandez

Leli Hernandez has been acting since she was a kid and appeared on “Sabado Gigante” at the age of six. She recently became a top Latina influencer when she launched her own YouTube channel. Her top posts are often Instagram selfies.

Mariale Marrero top Latina Influencer


Mariale, aka Maria Alejandra Marrero, is the Latina influencer and beauty vlogger behind Makeup Apocalypse, which has over eight million subscribers and is all in Spanish. She’s since gone on to launch two more channels, SinPatuque and Mar, which is in English.

Gabriel Montiel Top Latino Influencers

Gabriel Montiel Gutierrez

Gabriel Montiel Gutierrez created the YouTube channel Werevertumorro in 2007. The top Latino influencer creates and posts humorous, Spanish-language videos. The channel has more than 15 million subscribers.

Amara Que Linda top Latina influencer

Amara Leguízamon Pascagaza

Amara Leguízamon Pascagaza, aka Amara Que Linda, is just 14 years old, but already has more than three million YouTube subscribers. The popular Latina influencer lives in Colombia, and has been nominated for a Nickelodeon Kids’ Choice Award for Favorite Female YouTube Star.

elizabeth ruiz top latina influencer

Elizabeth Ruiz

Elizabeth Ruiz is a Cuban-born model and Latina influencer who lives in LA and has more than half a million followers. She’s been featured in music videos by the likes of Snoop Dogg and Nicki Minaj, and starred in Hot Neighbor, an Instagram series.

Ruben Doblas Gundersen, aka el rubius top latino influencers

Ruben Doblas Gundersen

Ruben Doblas Gundersen, aka el rubius, is, as “Time” puts it, “one of the most famous people you’ve never heard of.” The Latino influencer has over 28 million subscribers on YouTube, where he posts gameplay videos and vlogs in both Spanish and English. He’s also got around eight million followers on Instagram.

Ana Marte top latina influencers

Ana Marte

Ana Marte is a Dominican-American actor who posts funny videos to her Instagram profile. The Latina influencer also hosts Get It Girl, an all-girl talk show on the bilingual broadcast channel LATV.

Camila Coelho top Latina Influencers

Camila Coelho

Camila Coelho is a Brazilian fashion blogger and top Latina influencer with seven million followers on Instagram. She blogs in both English and Portuguese.

Sasha Merci top latina influencers

Sasha Merci

Sasha Merci is the Latina influencer behind the web series Dating Has No Merci, which offers a funny take on modern-day dating and relationships.

Yuya top latina influencer


Yuya is a beauty blogger, vlogger and top Latina influencer with over 20 million subscribers on YouTube. Her channel is one of the most popular channels in Mexico, where she lives.

Willyrex top Latino Influencers

Guillermo Diaz

Guillermo Diaz created the YouTube channel TheWillyrex, which has more than 13.5 million subscribers. As one of the top Latino influencers, his gameplay channel features Spanish-language videos of himself playing various video games.

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