In the US, the Latino (or Latinx) population is the second-fastest growing racial or ethnic group, according to the Pew Research Center. As of 2016, around 57 million people who identified as Latino lived in the US. Many Latinx people were born in the US, rather than immigrating here from another country. As a marketer, it’s important to tap into as wide a customer base as possible. One way to do that is to connect with influencers who reach a particular audience. Take a look at some of the biggest, most well-known Latino influencers on social media today.
25 Top Latino Influencers
22-year-old Bethany Mota started her influencer career in 2009 as one of the original vloggers doing “haul videos” on YouTube. Today, Mota is one of the world’s top Latino influencers with DIY, cooking, style, and travel videos, as well as the haul vids that made her famous. She’s racked up well over 10 million subscribers.
Andrea Espada is a proud Latina influencer and comedian who makes funny videos that usually focus on the ins and outs of dating and relationships. More than five million people follow her on Instagram, where she posts both videos and photos.
Gabriel Montiel Gutierrez
Gabriel Montiel Gutierrez created the YouTube channel Werevertumorro in 2007. The top Latino influencer creates and posts humorous, Spanish-language videos. The channel has more than 15 million subscribers.
Amara Leguízamon Pascagaza
Amara Leguízamon Pascagaza, aka Amara Que Linda, is just 14 years old, but already has more than three million YouTube subscribers. The popular Latina influencer lives in Colombia, and has been nominated for a Nickelodeon Kids’ Choice Award for Favorite Female YouTube Star.
Ruben Doblas Gundersen
Ruben Doblas Gundersen, aka el rubius, is, as “Time” puts it, “one of the most famous people you’ve never heard of.” The Latino influencer has over 28 million subscribers on YouTube, where he posts gameplay videos and vlogs in both Spanish and English. He’s also got around eight million followers on Instagram.
Guillermo Diaz created the YouTube channel TheWillyrex, which has more than 13.5 million subscribers. As one of the top Latino influencers, his gameplay channel features Spanish-language videos of himself playing various video games.