The future of influence is female. From beauty to fitness and from entertainment to tech, women are crushing it when it comes to online influence. Get to know some of the top female influencers and what they are interested in.
25 Top Female Influencers
Meet Zoella, aka Zoe Sugg. She got her start posting haul videos on YouTube at age 18. Today, she is perhaps the top female influencer with millions of followers on pretty much every social media platform. That includes 12.1 million YouTube subscribers, 11.2 million Instagram followers, and 12.7 million followers on Twitter.
Lily Singh, or IISuperwomanII, is a comedian, actor, and writer from Canada. She’s one of the top female influencers who makes funny videos for YouTube. There she has more than 13 million subscribers. She’s also on Twitter, with a following of 5.21 million, and Instagram, with a following of 7.1 million.
Chiara Ferragni, the Italian blogger behind the Blonde Salad, is literally a textbook case when it comes to success (Harvard Business School published a case study about her blog). Along with launching and maintaining a successful fashion blog, the top female influencer has her own line of clothing and 11.4 million Instagram followers.
Rosanna Pansino is the baker and cook behind the YouTube channel Nerdy Nummies, which has more than 9.4 million subscribers. If you’ve ever wanted to make a cake that looked like Elsa from “Frozen,” or My Little Ponies-inspired cupcakes, she’s the top female influencer to follow. Along with more than nine million YouTube subscribers, she has 945,000 Twitter followers and 3.3 million followers on Instagram.
YouTuber Bethany Mota started making haul videos back in 2009, when she was just 14 years old. Now in her 20s, she’s one of the top female influencers and built up a following of more than 10 million subscribers. Plus, she has 5.67 million Twitter followers and 5.5 million Instagram followers.
Rachel Levin is another young top female influencer (she’s 22) with a massive following on YouTube — more than 12 million subscribers. Her videos run the gamut from beauty tips to comedy. She’s also on Twitter, where she has 3.64 million followers, and Instagram, where she has 3.9 million followers.
Heather Armstrong, or Dooce, is a mommy blogger and top female influencer who’s also written about her mental health struggles. She has 1.5 million Twitter followers, and has been blogging since 2001.
Huda Kattan is a make-up artist, beauty blogger and one of the top female influencers who went on to launch her own beauty line. She has 23.8 million followers on Instagram and more than 2.1 million YouTube subscribers.
Michelle Phan is an OG female beauty influencer who got started on YouTube producing beauty tutorials and tips videos. As one of the top female influencers, she has nearly nine million subscribers on the platform, even though she left YouTube to pursue other interests. She’s still active on Instagram, where she has 2.1 million followers, and on Twitter, where 941,000 people follow her.
Maybe the key to finding success as a blogger/influencer is having “blonde” in the title of your blog or profile. Amber Fillerup Clark, aka the Barefoot Blonde, is a top female influencer and lifestyle/mommy blogger with 1.3 million followers on Instagram.
Joanna Goddard is the lifestyle/mommy blogger behind Cup of Jo. She started her blog back in 2007, after moving to New York. Today, she is one of the top female influencers and has 64,300 Twitter followers and 116,000 Instagram followers.
Bunny Meyer, or grav3yardgirl, is a vlogger who got her start creating videos detailing her strange experiences with the paranormal, and videos in which she’d visit a graveyard. She’s since expanded her focus and has even partnered with a cosmetic company to release a limited edition line of beauty products. She a top female influencer with more than eight million subscribers on YouTube, and 769,000 Twitter followers.
Nikkie De Jager
Nikkie De Jager creates beauty and makeup tutorials for her YouTube channel, which has more than eight million subscribers. As one of the top female influencers she also posts photos and clips from her tutorials on Instagram, where she has 9.2 million subscribers.
When she created Man Repeller in 2010, Leandra Medine set out to create a different type of fashion blog. As you might guess from the name, the styles the blog focuses on are those that appeal to women and other fashion insiders, but often make men gag. The top female influencer has 580,000 Instagram followers, and Man Repeller has 388,000 Twitter followers.
Lele Pons makes funny videos on YouTube, where the top female influencer has more than 7.3 million subscribers. She’s also on Twitter, with 1.76 million followers, and Instagram, with 21.2 million followers.
Hannah Hart is perhaps best known for her YouTube series “My Drunk Kitchen,” which has led to her landing a show on Food Network. She has more than two million YouTube subscribers, and a sizeable following — 1.3 million — on Instagram.
Marie Forleo is the life coach who created the series MarieTV. She has 438,885 YouTube subscribers and 297,000 Instagram followers. More importantly, she’s been called out by Oprah as a thought leader for the next generation.
You might know Justine Ezarik better as iJustine, a YouTuber with nearly 4.5 million subscribers. iJustine creates videos about gaming, cooking, and tech. She’s also on Instagram, with 1.4 million followers, and Twitter, with 1.93 million followers.
Liza Koshy got her start making funny videos on Vine, and now makes funny videos on YouTube, where she has more than 13 million subscribers. She pretty much rocketed to fame on YouTube, as she reached the 10-million-subscriber mark faster than anyone else. She’s also popular on Instagram, where she has 15 million followers.