Thank you so much for attending our webinar 4 Ways To FulFill Influencer Marketing Campaigns. In case you couldn’t make it, we’ve recorded the entire educational session for replay any time you like.
The webinar was hosted by Justin Braun, Senior Associate of Precision Marketing and featured expert presenters including Daniel Lambert, who serves as IZEA’s Marketing Operations Manager, James Michalak, Director of Business Development, and Ryan Schram, Chief Operations Officer.
So, as we kicked off 4 Ways To FulFill Influencer Marketing Campaigns, you may have been asking yourself, “why should I care about how my influencer marketing campaign is fulfilled?”
I mean, you already know it works. Here’s why you should care:
Why You Should Care About The 4 Ways To FulFill Influencer Marketing Campaigns
Our 2017 State of the Creator Economy report, which was commissioned by IZEA and conducted in partnership with research firms The Right Brain Consumer Consulting, Halverson Group, Lightspeed GMI, and Research Now, found that when it comes to marketing effectiveness, Influencer Marketing continues to drive the most value for brands and agencies compared to all other forms of marketing and advertising investment. Plus, 69% of those working in brands and agencies that engage in Influencer Marketing now have a stand-alone influencer marketing budget for the approach and a full third of Marketers surveyed said they are now dedicating over $500,000 per year for influencer marketing – that’s up 25% from the previous study.
Yeah, it may seem like everyone’s doing some form of Influencer Marketing now. But, you need careful consideration of how an influencer marketing campaign is fulfilled. Otherwise your campaign could fall flat and not achieve its goals. Or, worse yet, you could find yourself in some serious trouble with the Federal Trade Commission.
The 2017 State of the Creator Economy Study also found pressure from clients to not properly disclose compensation within Influencer Marketing is an industry issue. Nearly 3 in 10 creators indicated that they have received a direct request from a client to not disclose compensation. That’s a violation of FTC and ASC policies.
The complete study is now in its seventh year and was known previously as “The State of Sponsored Social.”
It’s the industry-leading independent view of both the influencer and content marketing categories from the vantage points of creators, consumers, and marketers.
What Was Covered
This webinar covered four tried and true methods to fulfill influencer marketing campaigns. We began with in-house influencer marketing campaign management along with fully-managed influencer marketing services, both covered by Ryan Schram. We then shifted to Influencer Marketing software as a service, also known as SAAS, discussed by James Michalak. Finally turned to Daniel Lambert to explore performance-based influencer marketing including CPC and affiliate programs.
Now, without further ado, here’s the complete recap of 4 Ways To FulFill Influencer Marketing Campaigns: