LinkedIn can be your direct pipeline to executives, decision-makers and influential people within a company. Advertising on LinkedIn lets you connect with the site’s 500 million users, 80 percent of whom are responsible for business decision. All told, those professionals are looking at nine billion pieces of content each week. With all this data, it’s no wonder the breadth of LinkedIn Ad targeting options is so comprehensive.
LinkedIn Ad Targeting options give you the ability to reach:
- 45 million decision-makers
- 73 million senior level executives
More than 40 percent of marketers have landed a customer off of LinkedIn. And, 80 percent of B2B leads come from LinkedIn, according to the platform’s ebook “The Secret Sauce.”
Like other social media platforms, LinkedIn lets you target your ads to a certain audience. The big difference is that that the audience on LinkedIn has twice the buying power of the audience on other platforms.
Get to know all your options on LinkedIn and start making your ads go further today.
LinkedIn Ad Targeting Options
Every LinkedIn Advertising campaign begins by marketers choosing the type of ad they want to run. LinkedIn Ad types include Sponsored Content, Sponsored InMail and Text Ads.
Sponsored Content
Designed to build customer relationships by delivering relevant content to prospects within LinkedIn’s feed. This type of ad helps marketers engage prospects early in the buyer’s journey. These touch points can shape purchase decisions by pushing relevant content straight into the LinkedIn feed.
Sponsored InMail
Helps marketers engage target audiences with personalized content delivered directly through the LinkedIn messenger. Of all the LinkedIn Ad targeting options, this tactic is the most personalized form of outreach and can be scaled proportionately to the size of your campaign.
LinkedIn Text Ads
Based on a self-service pay per click (PPC) advertising platform, this form of LinkedIn advertising allows marketers to drive traffic on a budget. The option also offers a cost per impression (CPM) pricing model for those who want to increase brand awareness.
Whether you choose Sponsored InMail, Sponsored Content or Text Ads, LinkedIn Ad targeting options let you get as granular as you want.
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