ORLANDO, FL (August 29, 2017) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced Private Networks. The new IZEAx feature allows agencies, brands and influencer groups to create private, invitation only networks within the IZEAx ecosystem. The functionality limits the exposure of network participants to other exchange members and creates a branded experience for influencers who join under the IZEAx partner.
“As influencer marketing has become a more meaningful component of the marketing mix, brands and agencies are looking to build private influencer networks with exclusive access and offers,” said Ted Murphy, Founder and CEO of IZEA. “Private Networks in IZEAx enable marketers to create a segmented network with special permissions, while simultaneously gaining access to the entire IZEAx network of over 800,000 social media connections. Curation tools, list management and administrative features allow partners to distribute different opportunities to those inside and outside their network, all within the same platform.”
Private networks can be setup on custom branded domain names and configured to meet the opportunity review and control needs of individual marketers. Private networks are available today for all IZEAx partners.