Nearly 160 million people use Snapchat every day to interact with friends, watch stories, see world events, and take in content from top publishers. In fact, every day Snapchat reaches 41 percent of all 18- to 34 year-olds in the United States. With those impressive stats, it might make sense for your brand to be on Snapchat. But in order to truly find success on the platform, brands must learn how to harness the power of Snapchat Influencer Marketing.
Why Snapchat Influencer Marketing
Businesses have adapted to the limited lifespan of each Snapchat post, which gives each post a sense of urgency for audiences. Because of its visual properties, Snapchat provides a great forum for cultivating authentic relationships, which is the foundation of influencer marketing. Word-of-mouth advertising has always been a valuable channel.
Snapchat is the perfect platform for sharing stories, which makes it a great channel for influencer marketing. Beyond its word-of-mouth applicability, Snapchat is ripe with creativity and sense of immediacy, a unique characteristic to the platform. Brands can engage with powerful influencers who have the persona and the social media smarts to take their businesses to entirely new levels.
You guide to Snapchat Influencer Marketing
Companies like Coca-Cola, General Electric, and Red Bull have found success with Snapchat influencers by following fundamental principles. The Snapchat Influencer Marketing guide takes you deep into the details of tactics and strategies to boost reach and sales with Snapchat.
Inside the Influencer Marketer’s Guide to Snapchat, you’ll learn:
- How brands engage Snapchat Influencers and regular users with filters
- Common Snapchat Influencer Marketing tactics like coupon codes, event & product launch campaigns and takeover campaigns
- How to measure success of Snapchat Influencer Marketing with tools like Snaplytics
- Who are the top Snapchat Influencers
- What are examples of successful Snapchat Influencer Marketing campaigns
- How to find and partner with Snapchat Influencers
Snap up your copy today!
Snapchat is moving out of its infancy stage and is becoming a major player in the social media landscape. With this growth comes a larger and broader user base. And that ups the ante for brands that want to tap into this specialized group.
Influencer marketing can be a great approach to reach Millennials. It’s a phenomenon in word-of-mouth promotion in the digital age, and delivers on authenticity, relevance and accessibility. Brands just need to remember to align with influencers that are compatible with their personas in order to stay relevant to their audiences.