Orlando, Fla. (December 14, 2015) – IZEA, Inc. (IZEA: OTCQB), operator of the premiere online marketplace that connects brands and publishers with influential content creators, announced today that it has acquired the domain ContentMarketing.com.
“We are making strategic investments to further the growth of IZEA’s content creation and distribution services for brands,” commented Ted Murphy, IZEA’s Chairman and Chief Executive Officer. “This acquisition is part of a broader strategy to more aggressively position the company in the content marketing landscape and elevate awareness of IZEA among marketers and creators alike.”
IZEA acquired the content marketplace of Ebyline, Inc. in January 2015, adding a network of over 12,000 professional writers and journalists to the IZEA ecosystem. Brands access these creators to produce original articles, videos and illustrations for use in their content marketing efforts. Demand for unique content creation by brands has helped propel IZEA’s growth in 2015. Revenue for IZEA was up 182% year over year in the third quarter of 2015.
Content marketing was recently ranked as a top two, industry trend by Luma Partners in their 2015 State of Digital Marketing report. PQ Media predicts that content marketing will become a $300 billion dollar market by 2019.
IZEA will officially launch the site in January 2016.
Please read the full statement and disclosures here.