Social media’s evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynamic social influencer campaign.
With social influencers creating loads of industry buzz and brands busily working to connect with persuasive consumers, it seems the time is right to ask: what makes a great social influencer campaign?
Still, brands continue to thrill to the idea of being talked up by an Internet celeb. In 2014, content and influencer marketing firm IZEA found that 52 percent of digital marketers were investing in paid social influencer endorsements, compared with 58 percent that spent their budgets on display ads. The gap between the two is ever more narrow.