Being part of our Sales Solutions Team, I’ve seen my share of opportunities that were unsuccessful. Why you ask? The answer is easy! The requirements lacked CREATIVITY and FUN!
Though our Posties willingly write sponsored content, they don’t necessarily like writing an advertisement. Furthermore, their readership doesn’t always like reading an advertisement. Tell our Posties your ‘objective’ and let them use their creativity to achieve winning results. Or you can even take it a step farther, think outside the box, and give them a FUN idea! You’ll be surprised at what they come up with. This is called the PULL marketing approach. PPP believes in conversational marketing. A different approach, with the same if not better results! Who wants to be PUSHed into buying something?
So, essentially It’s not necessarily the high paying opportunities that get taken quick. It’s the creative and fun ones that do. A perfect example to this was USA Burn Notice’s Gadgets Galore video opportunity. This was a 1 – 2 minute video that paid $50.00 a post. Here’s the description:
Posties, are you the champ at spying?
Starting June 28th Michael Weston, a CIA Operative on USA Network’s new TV series, Burn Notice, will show us his skills.
Create a video showing your readers what special spying gadget you can create using household items and how Michael Weston would use it.
Simple (KISS), Creative, and Fun! These opportunities were taken within 24 hours! Imagine the results with the echo’s echo. It’s all about making the most of your $$’s! Think about it!