As I am now starting to build my own experience with advertiser campaigns in the PayPerPost marketplace I have realized some important guidelines I thought I would share with PayPerPost advertisers, from time to time. This is one of those times!
My first post is concerned with “comment spamming,” a practice whereby advertisers contribute unsolicited brand dialog within a Blogger’s post. Even when the post is sponsored and paid by the Advertiser, Bloggers typically do not appreciate advertiser comments within their comments section. Advertisers may sponsor the post, but the post’s comments are for the blog readers and the blogger, themselves.
So remember, the comments section is typically reserved for a natural discussion of the blog post by blog readers, not advertisers. In fact, advertiser comments in a sponsored post may serve to defeat the intended purpose of creating a discussion about the brand. Although there may be some appropriate instance when advertisers may decide to utilize the blogger’s comments feature, advertisers should be highly selective about when, where, and how they post a blog post comment.
The PayPerPost Tack rating system is the best resource for providing feedback to Posties, or if you want to contact a Postie directly for an opportunity, look for the Blogger’s PPP Direct badge!
