GUESS Eyewear engaged IZEA to raise awareness of their eyewear collection. We partnered with international male and female fashion influencers to create gorgeous content with highlights from their home countries.
Scope
Managed Sponsored Social
Promoted Posts
Repurposing Content
KPIs
Engagement
Awareness
Content Production
GUESS Eyewear engaged IZEA to raise awareness of their eyewear collection. We partnered with international male and female fashion influencers to create gorgeous content with highlights from their home countries.
Scope
Managed Sponsored Social
Promoted Posts
Repurposing Content
KPIs
Engagement
Awareness
Content Production
$0.13
CPE
3.4M+
TOTAL ENGAGEMENTS
347M
EARNED REACH
7.4%
ENG. RATE
$0.13
CPE
3.4M+
TOTAL ENGAGEMENTS
347M
EARNED REACH
7.4%
ENG. RATE
Influencers Around the World
GUESS tasked IZEA to execute an international campaign covering the following markets:
North America: USA, Canada
APAC: Thailand, Indonesia, Singapore
EMEA: France, UK, Spain, Italy, Germany, UAE, Poland, Greece, Israel, Croatia, Morocco
LATAM: Colombia, Peru, Chile, Mexico
Platform/Content
Instagram Photos
Instagram Stories
There were 31 influencers hired, creating 95 pieces of content for this campaign. Here are some of the creators and the content they created internationally.
USA
Eugenie
@feralcreature
375K
Followers
United Arab Emirates
Nadya Hasan
@nadyaa
273K
Followers
Spain
María Majón
@rocioccamacho
661K
Followers
Italy
Virginia Varinelli
@virginiavarinelli
484K
Followers
Germany
André Hamann
@andrehamann
990K
Followers
France
Carla Ginola
@carla_ginola
415K
Followers
Greece
Sara Adrian
@saraadrianberlin
992K
Followers
United Kingdom
Anita Azul Místico
@azul_mistico
90K+
Followers
Israel
Kimor
@kimorazulay
576K
Followers
Sponsored Instagram Stories
Instagram Story content tends to see higher engagement rates, and when paired together with in-feed content, it makes a great marketing strategy. This campaign’s organic engagement rate for Instagram Stories was 8.16%, while the in-feed content remains evergreen. We found that promoted posts on Stories are garnering stronger traffic numbers than ever before.
1.6M
VIEWS
62K+
SWIPE UPS
20.9M+
AGG REACH
3.79%
CTR
1.6M
VIEWS
62K+
SWIPE UPS
20.9M+
AGG REACH
3.79%
CTR
Top Instagram Story
161K+
TOTAL ENGAGEMENTS
99.4%
ENG RATE
Positive Purchase Intent
Looking at the engagement on these posts, we can see that this influencer’s audience is moving lower in the funnel.
Going the Distance
IZEA worked with GUESS Eyewear to coordinate product deliveries to 31 influencers across the world. We tasked the influencers to create high-quality visual content to promote the collection and drive their followers to purchase.
Our campaign exceeded all IZEA’s internal benchmarks, in part due to a rigorous influencer selection process that took organic engagement rates into account.
We over-delivered on both content + reach across the board through higher-following influencers and aggressive paid media targeting. Our total influencer follower count exceeded our goal by 94.74% and our paid media engagement goal was exceeded by 277.16%.
95
PCS. OF CONTENT
31
INFLUENCERS
294K
LIKES
4.6K+
COMMENTS
