Your brand community is your target audience and anyone who interacts with your brand, including social media and customers. Because so much of your community…
IZEAApril 14, 2021
It’s nice when potential customers come to you. Effective inbound marketing websites make this much easier. Inbound marketing is the process of helping people find…
IZEAJuly 11, 2019
You put content on your website because you want people to view it, see you as an expert and ultimately do business with you. B2B…
IZEAJuly 9, 2019
A key opinion leader (KOL) is a trusted expert in a certain subject or industry. KOLs have the respect of consumers and others, often in…
IZEAMay 23, 2019
Working with influencers is a tried and tested way to get a boost for your brand, whether that's in terms of image, sales, reach, social…
IZEAMay 22, 2019
When you're conversing with another person, there's a big difference between hearing what that person is saying and really listening to it. Hearing means processing…
IZEAMay 22, 2019
If you use email for marketing purposes, then you’re probably concerned with whether recipients open and interact with the messages you send. In order to…
IZEAMay 15, 2019
It's rare to come across a content marketing proposal that doesn't include a campaign for user-generated content. If you want to get in on the…
IZEAMarch 18, 2019
When you publish a blog post, YouTube video, or infographic, what happens? Ideally, people should react to it. And, they should react in a way that…
IZEAMarch 8, 2018