With 68% of Gen Z adults surveyed saying they’re likely to make purchases directly on TikTok, according to Insider Intelligence, it’s no surprise that brands…
TikTok followed other social platforms’ foray into the e-commerce frontier by debuting TikTok Shop in September 2023. TikTok’s venture into e-commerce is an attempt to…
Instagram moved to capture a higher share of social commerce sales by adding a new payment feature in direct messages. The Meta-owned platform just launched…
The younger generation runs online searches differently. Rather than going to a search engine like Google or Bing, a growing number of younger users search…