Content is a big investment for brands. Netflix alone is forecast to spend $17.8 billion on content in 2020. But content is an important investment…
IZEASeptember 30, 2019
Search engine optimization (SEO) isn't just about the visible content you post to your website. Whether it's a landing page or a blog post, you…
IZEAJune 7, 2019
It's an increasingly competitive world out there for brands that market online. As companies jockey to rank highly on search engine results pages (SERPs), they've…
IZEAMay 24, 2019
Most people consume a lot of media using digital technology, and that's good news for marketers. We can get information on everything from demographics for…
IZEAMay 10, 2019
An influencer marketing campaign isn't as complex or as difficult to identify as it may sound. If you spend any amount of time online, especially…
IZEAMarch 26, 2019
Influencer marketing is a phrase that's front and center wherever you look today. But it's actually different from traditional marketing. It's when brands work with…
IZEAMarch 19, 2019
Influencer marketing optimization seems to be front of mind for brands and marketers across a broad spectrum of industries these days. After all, when you…
IZEAMarch 14, 2019
Creativity is at the heart of content marketing, but creative content marketing is no longer exclusively the domain of humans. IBM's Watson proved that artificial…
IZEAFebruary 25, 2019
When you optimize something, you're making it "as perfect, effective, or functional as possible," according to Merriam-Webster. When you optimize your content marketing, aim to…
IZEANovember 27, 2018