One of the most common misunderstandings in the influencer marketing industry and space is that mega-influencers are better to work with than nano- and micro-influencers.…
So you’ve been put in charge of finding nano influencers to launch your upcoming campaigns. Where should you start? Do you know a typical nano-influencer…
There’s a shift happening in the influencer marketing world. Brands are now spending more with smaller influencers, those with 50,000 followers or less, instead of…
Influencers have become a vital part of social media and content creation. As many brands are discovering, working with an influencer can be more effective…
With the launch of Amazon Live, the global e-commerce giant has taken a step into new territory while creating new opportunities for influencers. The live-streaming…
Working with influencers is an effective way to boost your brand identity, so it makes sense that most brands are looking for bigger-name influencers when…
Bigger isn’t always better. Although we’re all for bringing a mega influencer on board in the right circumstances, choosing influencers with smaller followings can have…