For brands just starting to dip their toes into influencer marketing campaigns, it’s vital to understand how to measure success. After all, finding the perfect…
Influencer marketing is becoming an increasingly popular way of engaging with loyal audiences in an authentic manner. In fact, 63 percent of marketers plan to…
Businesses are spending more and more on influencer marketing strategies. But directing more money toward a certain campaign doesn't necessarily guarantee it'll be an effective…
As the ecommerce market continues to see explosive growth, with no signs of stopping, it’s estimated that worldwide retail ecommerce sales will hit $4.5 trillion…
Some influencers make it look so easy. There they are on Instagram or YouTube, casually sporting the hottest fashions, jetting around the world and creating…