Whether you’re an influencer or a marketer promoting a brand, you must understand influencer marketing laws and best practices to ensure you’re not jeopardizing your…
IZEADecember 28, 2023
Marketers and influencers need to stay up to date on the latest Federal Trade Commission (FTC) guidelines about advertising to make sure they’re using best…
IZEAAugust 15, 2023
Consumers are becoming increasingly aware of paid influencer marketing. And many are taking to social media to voice their displeasure at and resentment of some…
IZEAJuly 26, 2019
Whether you’re an advertiser, blogger, influencer or ad agency, if you take part in social media or influencer marketing, you know that it can be…
IZEAJuly 25, 2019
Influencer endorsements on social media have dramatically changed the world of native advertising over the past decade. Native advertising has been around for a long…
IZEAJuly 24, 2019
It's only natural that brands and marketers are looking to Instagram influencer campaigns to accomplish their marketing goals. More than a billion people use Instagram…
IZEAJuly 24, 2019
There's a phrase that's typically applied to big financial institutions — "too big to fail." It can also come to mind when you think of…
IZEAJune 26, 2019
A following is a must when it comes to influencer marketing; one follower that can be alarming however is the FTC. You probably know influencer…
IZEAOctober 8, 2018
Does you brand regularly work with influencers? If so, you might prefer it if audiences didn't pay attention to the "man behind the curtain," as it…
IZEAApril 17, 2018