There are so many potential benefits to deploying a content marketing campaign. Your brand gets increased visibility. You build loyalty, trust and authority with consumers.…
IZEASeptember 6, 2019
Wondering what social media mentions are? Actually, social media mentions are exactly what they sound like. They're references to your brand (or about your brand)…
IZEAApril 22, 2019
An influencer marketing campaign isn't as complex or as difficult to identify as it may sound. If you spend any amount of time online, especially…
IZEAMarch 26, 2019
When it comes to influencer marketing, there is a lot of talk about return on investment. It's marketers' job to make sure their brand gets…
IZEAAugust 16, 2018
If a stranger came up to you and expected you do something for her with little or no introduction and little or no explanation, you'd…
IZEAAugust 13, 2018
Approximately 42 percent of the global population uses social media, equating to a staggering 3.196 billion people. Those figures make running a content marketing strategy…
IZEAJuly 10, 2018
When you publish a blog post, YouTube video, or infographic, what happens? Ideally, people should react to it. And, they should react in a way that…
IZEAMarch 8, 2018
That photo an influencer posted on Instagram featuring your brand's clothing sure looked pretty. And the video a YouTuber made about your brand's latest video…
IZEADecember 4, 2017
Are you measuring the results of your content marketing? Measuring your marketing using a number of key performance indicators (or KPIs) can let you see…
IZEAAugust 14, 2017
