Episodic content is growing in popularity. By releasing content in small, digestible pieces, or episodes, marketers almost mimic traditional sitcoms. They create a story, draw…
The evidence is everywhere: Content marketing works. Successful campaigns generate three times the leads of traditional marketing, according to Demand Metric. So, if you aren't…
What's up in the world of influencer marketing? As you'll see, this year's trends focus on brands getting smart and strategic. With experience comes knowledge.…
As the end of 2014 draws near, content marketers everywhere are reviewing the past year’s strategies and making plans for next year. Content marketing is…