One in four brands uses influencer marketing and those that do say it provides one of the highest ROIs of all marketing efforts, according to…
IZEAJune 9, 2023
Just as brands have become familiar with and invested in the millennial market, Gen Z has also emerged to grab the spotlight. But just who…
IZEAApril 9, 2019
Have you ever chosen one brand's product over another because you were confused about what the other brand stood for and didn't know if it…
IZEAMarch 1, 2019
The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. Some of the…
IZEAApril 3, 2018
As influencer marketing continues to become more and more popular, more and more brands are expected to give it a shot. To get an idea…
IZEADecember 15, 2017
Want to know who has the most influencer on the marketing industry? Check out our list of 24 top marketing influencers sure to share knowledge…
IZEADecember 11, 2017
Storytelling is a powerful skill, yet some brands don’t use it as a marketing tool. When used properly, stories can generate brand awareness, encourage support or…
IZEAOctober 6, 2014