What is Sponsored Music?
Sponsored Music is the creation of a custom musical score for a brand, or the integration of brand mentions into a song or music video.
Musicians are amongst the most influential creators because of the deep connection their content forges with their followers. Sponsored Music provides a way for brands to reach those followers in a way that is naturally aligned with the creator’s passion and talent. The creator will develop original musical content on behalf of the brand and share that content with their audience. This content is typically delivered via video on YouTube, Facebook or Instagram depending on the length of content and social following on the musician.
Sponsored Music Example
M4 Sonic for Pringles
Influencer Marketing Examples