What is Product Sampling?
Product sampling is the practice of providing free physical product or experiences to Influencers. IZEA offers product sampling services in conjunction with paid influencer programs.
When product sampling merges with paid influencer marketing, a greater level of integration and authenticity is achieved with the content. This approach is not only more informative for the reader, but when a great product is introduced, the chances of additional viral word of mouth conversations begin to increase significantly. In fact, consumers rate actual product experience as the number one effectiveness factor when evaluating a piece of sponsored content.
Product Sampling Examples
Influencer Marketing Examples