You can’t get to the top of the search results without content, and your content is less likely to be found if you don’t have a solid search engine optimization (SEO) strategy in place. And the first step is often SEO content creation.
But, as plenty of marketers learned during the great Google Panda and Penguin shake-ups, you can’t just create content to make the search engines happy. SEO content creation involves a bit of balance. You need to keep the human reader and viewer in mind when producing any type of content, but you also want to create content that will rank high on the search results pages.
What Is SEO Content Creation?
Before we dive into the process of creating content for SEO, let’s take a closer look at what SEO is.
As Moz puts it, SEO “is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.”
Search Engine Land calls SEO “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial,’ or ‘natural’ search results on search engines.”
Simply stated, SEO content creation is a way of manipulating the meat of your content and a few technical aspects of it so that search engines like Google, Bing, and Yahoo look at your content as the most relevant for a particular search or keyword phrase.
Perhaps most importantly, when done right, SEO content drives free traffic to your website. You aren’t paying to have your site land at the top, nor are you paying an influencer to promote your content with a group of followers.
Why SEO Content Creation Matters
As we mentioned above, successful SEO content creation results in free traffic. Freebie aside, there are a few other reasons why brands and content marketers should care about SEO.
Perhaps the biggest reason why SEO matters is that it puts the experience of your customer or audience front and center. Changes and updates to the algorithms used by search engines (mainly Google, but also Bing and others) mean that there’s more focus placed on user experience these days.
When you optimize content for search engines, you’re also optimizing it for your audience.
Here’s one more reason why SEO matters: Organic search is responsible for the majority of website traffic. Sure, your content might get a few visitors from social media, from paid search, or from someone typing the link into a browser directly — but it’s very likely that more than 60 percent of your traffic is coming to you thanks to a search result.
Content Creation for SEO: A How-To Guide
The Modern Marketer’s Guide To Content Creation for SEO
Discover the ins and outs of Content Creation for SEO in this new, hands-on guide. Learn the approaches both top brands and leading marketers take utilizing creating SEO content to gain leads, become thought-leaders and promote their brands to businesses & consumers.
Inside the LinkedIn Content Marketing Guide, you will learn:
- Why SEO Matters & How It Has Evolved
- What Components Affect SEO
- On-Page vs Off-Page SEO
- How To Improve Your Brand’s Content Creation For SEO
- The Relationship Between Content Marketing & SEO
- What Makes Great SEO Content
- How To Measure The Success of SEO Content
What are you waiting for? Download your free copy today >>
