The Hispanic market consumes social media at a noticeably higher rate than the rest of the population. Across channels and age groups, Hispanics lead the way in social media usage. The combination of social media usage and population growth makes the Hispanic market an attractive one for brands. However, to effectively reach this market, they’ll have to abandon the old way of marketing and begin reaching their audience where it lives – online.
In Reaching Today’s Hispanic Market Through Social Media, you will learn:
- The social media usage, and potential buying power of the Hispanic market
- How understanding Hispanic culture, and catering to it, will impact your growth in the market
- How to tell if your brand is Hispanic friendly
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