The 2015 Consumer State of Sponsored Social

What CPG Brands and Agencies Need to Know About Sponsored Social

Print ads are dead. Banner ads are on life support, and countless other marketing and communication channels have either over-promised or faded away. An Introduction to Sponsored Social for Consumer Packaged Goods is a guidebook on what retail marketers, brand managers and agencies need to know to implement the marketing mix’s fastest growing strategy for your next campaign.

Inside An Introduction to Sponsored Social for CPG, you will learn:

  • 5 questions to ask yourself when considering sponsored social for your next CPG campaign
  • 10 steps for building an effective CPG Sponsored Social campaign
  • How to timeline a sponsored social campaign
  • How to measure the success of your CPG sponsored social campaign
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