Sponsored Social is poisitioned at the intersection of content marketing and native advertising. Most major advertisers are using social influencers to tell their story, but few know the secret of negotiating the best price for these engagements.
Sponsored social isn’t like other ad units. Your contribution doesn’t just reflect your brand; it reflects the creators as well. If you give them what they want, they’ll give you a better price and better content.
Inside How to Get Creators to Want Your Social Sponsorship, you will learn:
- How to leverage your brand name to get more qualified creators
- How creative freedom can impact the quality of content
- Why sponsored social isn’t a simple media buy, and how that makes it more effective
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